The subscription service for sports fans around the world

Daniel Cesário
BBoxsports
Published in
3 min readAug 26, 2019

What is BBox Sports and how does it work?

BBox Sports is a subscription box service, delivering right to the fan’s door exclusive official licensed products that otherwise couldn’t be accessed. We want to give the fans the best of experiences and make them feel part of the organization they support with pride. We them to be part of the family. Knowing this, 5% of the boxes come with a special VIP experience included to really make them feel special.

The service is very simple — With 54,90 EUR / 59,90GBP per box you are able to subscribe and get your box delivered every 3 months to your door. The service is 100% flexible, you can cancel, skip and resume your subscription anytime you want without any type of contract or penalty.

There is also the option to subscribe yearly upfront, including the official team jersey for the season inside the first box. This is the best option value wise!

What items does the box bring inside?

Each box contains between 4–6 items — Ranging from special collectibles, unique apparel, VIP experiences and many more… They’re always unique and different from what you might find at your favourite team’s store, setting you apart from the regular fan.

Even though the concept of mystery box implies not knowing exactly what is inside the box. The BBox Sports app allows you to influence the items that you would like to receive with a “Tinder like” experience, allowing you to swipe right on the ones that you love the most and left on the products that you would pass on.

In what apparel concerns we get inspired by simpler designs, that could be used in day to day casual settings, inspired by the team’s colors, motto’s and retro logos. We want the fans to be able to show their support and passion inside and outside the stadium, with their friends, family and coworkers, everywhere!

Our product team works tirelessly to ensure both the best designs and the highest quality of the product. The subscriber always gets top notch fabrics manufactured under the best production standards.

On top of that, the subscriber also get the VIP experiences, curated in partnership with the teams. We’re talking about things such as getting the chance of meeting an athlete, winning match tickets for the best seats in the stadium, special discounts, signed jerseys and photographs, traveling with the team, etc… The possibilities are endless and 5% of our boxes will include this type of experiences!

The products are then entirely assembled by our operational team, verifying each step of the process and making sure the quality control is always on point.

A treat for the fans

This is a treat for the supporters, this is all about the fans, even those who are not geographically close to the team can feel included and part of the organization.

Not only we do this by delivering unique and exclusive items, but we also provide a whole immersive world within the app with augmented reality features to give you an inside the stadium experience on game day, possibility to take a selfie with your favorite athlete, enhance the unboxing with the app, etc… This content is all shareable in your social media channels, you can now make your friends and family envy you like never before by showing them how connected you are with the team.

This technological component, not only serves as a media platform with unique content, but also provides the fan with an open communication channel with the organizations they support, being able to receive game day special discounts, gift cards to redeem on the team’s official store and many other endless possibilities.

We live in a digital era but we like to think that the true, purest experiences lie in the middle, perfectly balancing the media aspect with the physical aspects.

So what are you waiting for? Check us out here and let us know what you think!

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