A 2020 Vision (and beyond)
No journey starts without a plan, so why should a Digital Transformation be any different?
Customers are a picky bunch. And no matter how loyal they’ve grown towards you and your brand, once you start slipping behind on meeting their every need, they won’t hesitate to drop you for someone that can.
And what are those needs to be met nowadays? For starters — more and more consumers are demanding a personalised buying experience — they want to feel like your products and services were made just for them. Convenience is no longer a courtesy, it’s an expectation and if people can’t buy what you’re selling from a smartphone, then you may already be asking too much.
The age of using digital technologies to merely augment your existing business model is over. Companies looking to survive and grow in the 21st century MUST make the capabilities provided by digital technologies a central pillar of their business model. And 70% of companies are currently in the process of making this the case.
Read more: https://bbtdigital.com/blog/a-2020-vision-and-beyond/
