Bullseye! Why keeping the customer front & centre is key.
Yeah, the new tech is nice and shiny, but keeping the customer’s needs front and centre at every stage of a digital transformation is crucial to your success.
Customers are an accomplished bunch, aren’t they? They’re always right, they know best, and there’s a good chunk of society that exists solely to meet their every want and need.
Of course, none of this is to be taken literally, but there’s a good reason these idioms have achieved such a staying power in business.
The very existence of your company is predicated on your ability to meet and exceed the (ever-changing) expectations of your customers.
Digital transformations are no different. They exist simply to allow companies to keep up with changing customer needs.
Unfortunately, all too often this simple fact seems to get lost when companies decide to undergo a digital transformation.
Read more: https://bbtdigital.com/blog/bullseye-why-keeping-the-customer-front-centre-is-key/
