Is it a bird? Is it a plane? It’s… a rebrand!
Published in
Apr 6, 2021
Facebook — sorry, FACEBOOK have gone for it. The rebrand.
‘But they’ve just used upper case so it feels like they’re screaming at you.’
Well, quite. But actually, the further we go down the rabbit-hole, the more we see the foundational behaviours and brand decisions made to try and save Mark Zuckerberg’s recent testimony around the company’s data management.
Of course, the demand for brands to take control of what they stand for is nothing new. Yet, in times of crisis — can an overhaul of values and image save you?
Read more: https://bbtdigital.com/blog/is-it-a-bird-is-it-a-plane-its-a-rebrand/
