It’s tough at the top
Published in
Apr 6, 2021
Someone searches your company on Google. They’re going to find you straight away, right? Top dog. The big daddy. First up.
Not necessarily.
Yep, ain’t nothing easy in this life. The top ads may all well be ads bought by your biggest competitor. And what’s more? This isn’t banned by Google or Bing. It’s actually the name of the game with competitors bidding on a brand’s keywords to rank above the brand’s own website in the paid listings. Scandalous, we know.
Read more: https://bbtdigital.com/blog/its-tough-at-the-top-search-rankings/
