Physical distancing is our current best bet against COVID-19. Why isn’t everyone doing it? And how can behavioural insights help?

The COVID-19 pandemic has radically changed all of our lives, at home and at work. Here at the BC Behavioural Insights Group, we’ve rapidly redeployed several of our team members to support the BC Government’s response. We look forward to sharing our thoughts and learnings with you here on our blog, in a new series we’re calling BIG Ideas: Behavioural Science and COVID-19