Report: How Automotive Sales Moved Online
The pandemic has provided a catalyst for car sales to move online. But how have consumer attitudes and buying behavior been impacted?
Published in
Sep 6, 2021
The automotive sector has been slower to digitize than many other sectors. However, more than a year on from the start of the pandemic, automotive sales have undergone a dramatic shift to online channels.
A new report from BCG Digital Ventures and heycar Group, which questioned thousands of consumers across Germany and the UK about their attitudes to online automotive sales, reveals the customer journey is radically changing towards online transactions.
But has the pandemic provided the necessary market traction for digital sales solutions to finally become a significant channel and is the online model here to stay post-pandemic?
