Why you should be posting more on Instagram?
How often do you share to Instagram? There’s always a lot of discussion on how frequent influencers should post to Instagram for maximum effect. When posting on Facebook, posting too often can result in a drop in reach and engagement thanks to the algorithm. On the other hand, Twitter encourages constant posting thanks to its fast-moving nature.
But, where does Instagram fall on the scale? Let’s find out how often you should be posting, how it affects engagement and reach, and how it’s all been affected by the latest algorithm changes.
The new algorithm and posting frequency
Long ago — or so it seems to many of us — Instagram operated with a chronological feed, showing images in the order they were posted. In those days, posts would receive most of their engagement in the first hour after posting, and then they would start to disappear after users feed filled up with more images.
Now that the new algorithm has come into play though, feeds are no longer in this chronological order. Now, you’re just as likely to see a brand new post as you are to see something from 3 days ago. So has this affected optimal posting frequency?
Well, now that posts are sticking around for longer, their lifespan has greatly increased, so that may mean you need to post less often. But, with this change, users have also seen a big drop in reach and engagement — so maybe you should post more often? There a number of factors to consider when creating your own posting schedule, so let’s dive in.3
Higher frequency and higher engagement
One of the biggest hurdles that many brands are struggling with is trying to achieve high levels of engagement on their posts. And, since we know that engagement is key for growing your account on Instagram, this struggle is on everyone’s minds.
Some brands are targeting this by increasing their posting frequency by incredible amounts — posting up to 30 times each day. In doing this, they are posting in the correct time zones for all their followers and increasing the chances that their content will be seen in the first place.
By posting more often, they are hoping that even though their followers won’t see all their content, they might be able to see at least some of it. But, this doesn’t mean you need to be posting quite so often. When you’re a big brand, it’s much easier to find enough high-quality content to keep up with a schedule like this. But, as an individual user, it might be a little more difficult to create up to 30 new posts each and every day.
Some big accounts will have a following that is used to seeing the constant posting and new content, but for many smaller accounts, such frequent may annoy your followers instead. So, take a look at how often you’re posting now, and test out a few different posting schedules to see which works best for your audience.
According to recent studies though, the algorithm won’t penalise you for posting more often — so there’s no danger of your posts being hidden by the platform when you become more active. It also revealed that posting frequency doesn’t necessarily result in higher levels of engagement. So, while more posts may make it easier for brands to reach more people — it won’t necessarily increase how many comments, likes, and shares they receive.
Frequency vs Consistency
Determining your posting frequency will largely depend on your audience and following and what they prefer. The biggest thing to keep in mind is that consistency wins over frequency every time.
If your followers are used to you posting three times a day, and then all of you sudden you switch it up and start posting twenty times a day — it’s going to cause problems. People like consistency and social media is no different.
Begin by determining how much time and content you have to dedicate to your Instagram, and use that as a jumping off point for your posting schedule. It’s always a good idea to start slow and increase it if you’re able. If there’s a sudden drop off in posts, you’re bound to lose followers.
If you can only post once a day, then post once a day — just be sure to keep it up each and every day if you want to maintain your following.
There are some instances in which this rule can be ignored though. During special events like holidays or sales, posting more often can be a great way to bring in more followers. Because followers are already going to be excited about these kinds of events, they’re going to be more invested in your content, and more likely to engage.
As long as your content remains relevant and on-brand, there won’t be any visible drop in engagement when you do this for certain events. Your followers like your content, so as long as you’re posting similar stuff, they won’t mind seeing a few extra posts every now and again.
Quality over quantity
Just make sure you don’t get too hung up on how regularly you’re posting though. While you may be tempted to flood your followers’ feeds with content in the hopes of boosting your reach and engagement, if the quality of your content can’t keep up with your schedule, it’s not going to help your cause.
The most important factor in creating a successful Instagram feed is posting top quality, well thought out content. Posting awful pictures 20 times a day will only bore your followers and make them walk away. On the other hand, posting 3 amazing shots each day will give you a great boost in both engagement and followers.
So, while you should be posting regularly to keep growing your account, you need to be sure it’s right for your brand. If you’re not sure how often to post, try out a few different frequencies until you find the right one for you!