How a Web3 App Redefine Cricket Fan Engagement in 2023? (ICC and Near Foundation Collaboration)
ICC and Near Foundation collaborate on blockchain-powered Web3 fan interaction app for the 2023 Cricket World Cup in India. This app will revolutionize how cricket fans experience major events. After working closely with the ICC for four months, the Near Foundation’s business development team successfully brought this visionary project to life.
Entering the Web3 Arena for ICC
The ICC began to use Web3 in 2022 with the launch of FanCraze, a non-fungible token (NFT) platform. This platform allowed fans to own a piece of cricket history by purchasing memorabilia from past ICC tournaments. This initial venture laid the foundation for further exploration into Web3 technology, setting the stage for the development of the Web3 mobile app for the 2023 Cricket World Cup.
Enhancing Cricket Fan Engagement
ICC and Near Foundation are pioneering Web3 with their visionary approach to enhancing digital experiences. The Web3 app aims to elevate fan involvement by providing a platform for participation before, during, and after matches. One of the app’s key features is the prediction activities, which allow spectators to make strategic choices related to the games. Participants will earn points based on the accuracy of their predictions and the actual outcomes of the matches they predict. This interactive element adds an exciting dimension to the spectator experience, turning passive viewers into active participants.
Integration with Near’s Blockchain Operating System
The partnership between the ICC and Near Foundation is strengthened by the compatibility of Near’s Blockchain Operating System with other networks. This alignment in vision is crucial, as both entities share the belief that Web3 technology can significantly enhance digital experiences for fans. Despite being a layer-1 blockchain, Near has a scalable infrastructure that offers flexibility for exploring use cases beyond the Cricket World Cup.
ICC Web3 app - A Vision for the Future
As the Web3 app debuts at the 2023 Cricket World Cup, it marks the beginning of an exciting journey in the realm of fan engagement. Chris Donovan, Near CEO, speculates that the scalability of Near’s blockchain may prove invaluable for potential future use cases throughout the partnership, which is set to extend until December 2025.
The collaboration between the ICC and Near Foundation represents a significant milestone in the convergence of sports and blockchain technology. The Web3 app is set to revolutionize fan engagement. Ir will create a dynamic and interactive experience for cricket enthusiasts worldwide. As the 2023 Cricket World Cup starts, the impact of this innovative app is sure to be felt across the sports industry. It will set a new standard for fan interaction in major sporting events.
