Unique Restaurant Promotion Ideas 2023
The restaurant is one profitable business. Yet a restaurant entrepreneur has to work hard to maintain the growth of the restaurant business.
And one of the best ways to push up your restaurant sales bar is to keep up with the restaurant marketing activities.
Planning some exclusive unique restaurant promotion ideas help to make a separate identity and assists to spread brand awareness to the targeted audience. Otherwise, all the effort and hard work you have put into building a restaurant will go in vain.
Of course, there’re multiple ways and sources to promo your restaurant, for instance, you can use different social media accounts (Facebook, Twitter, Medium, Reddit, and Pinterest, to promote your restaurant.
But apart from social media, there are other ways too, for instance:
Video Marketing:
Video content marketing works faster to spread awareness & can create impressions because of exclusive audio of the video, and emotions that express, and hidden psychology.
Moreover, through video marketing, a restaurant owner can advertise, their interior, ambiance, aesthetic, location, and restaurant menu to the audience.
Types of Video Marketing: 3D Videos, Demo Videos, GIF Videos, Brand Videos, Event Videos, Educational or How-To Videos, Customer Feedback Videos & Animated Videos.
Exciting Offers:
As a Restaurant or cafe owner, you can also plan some exciting promotional ideas such as free drink or dessert coupon facilities. Participants can collect these coupons by winning different contests posted on Facebook or Instagram.
Types of Exciting offers you can apply:
- Buy one get one offer and combo offer
- Specific bank cardholders are allotted discount
- Restaurant partnership with any clothing brand
Giveaway Content:
Restaurant owners can apply secret promotional tricks just by pretending to be customers. For instance, creating a fake account, posting some interesting reviews, creating a buzz, or sending PR to their Influencer.
Moreover, as a restaurant owner, you can post Facebook page, “ tag your friend, a contest or send your friend a free meal.”
Free Taste And Review:
Restaurant owners can utilize the opportunity of face-to-face customer interaction in “free taste and give us review offers”. This promotional idea can be fruitful for both new restaurants and existing ones. In this case, the TARGETED CUSTOMER will go to that restaurant, taste the food, and will provide an insightful view or suggestions for improvement.
Paid Promotion:
Paid promotion marketing refers to the practice of using financial resources to promote products, services, or brands through various advertising channels.
It involves allocating a budget to pay for advertisements, sponsorships, or endorsements in order to reach a wider audience and generate more visibility and engagement.
- Social Media Marketing:
The social media platform is the most acceptable way to promote your restaurant and attract the customer’s eyesight.
- Search Engine Marketing:
Search Engine Marketing is one of the best marketing causes that need restaurants or cafes; they only find your website or application when searching. PPC is more popular for Google SERP & Google Playstore.
- Influencer Marketing:
This strategy involves collaborating with influencers, who have a large following on social media, to promote products or services.
- Display Advertising:
Display ads are graphical or banner ads that appear on websites, mobile apps, or other digital platforms.
- Native Advertising:
Native ads are designed to blend seamlessly with the content of a website or platform, providing a non-disruptive advertising experience.
- Pay-per-click (PPC) Advertising:
PPC is a model where advertisers pay a fee each time their ad is clicked. It is commonly associated with search engine advertising, where advertisers bid on keywords, and their ads are displayed when users search for those keywords. Google Ads is a popular platform for PPC advertising.
Directories And Review management
There are many sites, such as Yelp, Open Table, Zagat, and Zomato. Here people share their insights and experience with restaurants’ food, also the ambient and the service quality.
Food blogger
Restaurant owners can hire or send an invitation to visit, taste, or create a video blog on their restaurant. And through that audience will get to know about their restaurant but also, attract their viewers and CONVERT them into customers.
Happy Hour Meal
Here restaurants owner can fix some specific period, for instance, whatever a customer orders, customers will get a popular drink free with their meal.
Conclusion
All restaurant owners should seek and try to invent unique and twisted different promotional strategies to create an impression on their targeted customers.
