Timeless Principles for Persuasive Ad Writing— Scientific Advertising by Claude Hopkins
Detailed Book Notes Summary
Published in
15 min readJun 11, 2020
About Scientific Advertising
Claude Hopkins is one of the acknowledged gurus of advertising. In Scientific Advertising, Hopkins shares principles and lessons learned in the business of advertising that will help anyone who is interested in using content and writing to persuade. And he does it all in a succinct, easy-to-read manner that anyone can understand.
Book in one sentence: Timeless principles for advertising and persuasion.
Who this book for: People interested in becoming the best ad writers they can be.
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