3 Q’s to Gain Structure & ROI for an Event

The #1 mission of an event is to connect. To new people, new ideas and even better, expert methodologies that will help build an understanding of the latest breakthroughs and challenges within the tech community. But with so many topics to choose from, how can you develop a structure and gain ROI from an event in such a vast field?

Having launched over 115 events, workshops, and one on ones to meet the diverse needs of the tech community, I’ve found that these 3 questions help steer me towards success:

1. Does the event align with the business strategy (within the org/group/association) & will it achieve specific goals?

• Knowing WHY you are creating this event is the first step in being able to plan and define what success would look like
• It will also help you set achievable targets that you can develop tailored content
• (I.E. gaining 10 new contacts and potential clients in Real Estate Agents for my House Hunting App)

2. How does this event add value?

• Once you create a tangible goal, you must also ask how the event will benefit each stakeholder involved (YOU, REAL ESTATE AGENTS & HOMEOWNERS)
• For the curators of the example above, you are creating new relationships with Real Estate Agents (potential clients), increasing sales & expanding market accessibility for Agents, AS WELL AS helping them provide better customer service for homeowners. (AND that’s just my made up App! Dibs!)

3. How can we measure success?

• Whomever sits on your panel or attends your mixer will be able to share knowledge, trade best practices and expand their network, that is a given.
• It starts with registration (gathering contact info), promoting to an audience you want to attract via social media and once they show up, you’ve got your 10 or more new contacts in the bank. Voila!

In the end, by mapping targets that you want to achieve for the event, you set yourself up for success by designing AND executing logistics to deliver your end goal.

I hope this helps! Thank you for reading. Feel free to like or share if you know someone who may benefit from this article. Until then, I look forward to sharing more with you.