Software So Good, It’s Like Sharks With Laser Beams Attached To Their Heads

Eric Knopf
Jun 21, 2016 · 6 min read

A funny thing happened along the way…

Not only did we get great traction with the small guys, the big guys came knocking as well. Lo and behold, billion dollar enterprises wanted something simpler, faster and easier to customize. They were fine that it didn’t integrate with their million dollar ERP. They just wanted something that worked.

Let’s do this…

We set out to build a 4th version of our software, aptly called 4.0. The goal of 4.0 was to re-invent our software to not only meet the needs of our growing customer base, but to re-imagine how web technology could advanced the future of events and fundraising.

One thing stood in the way…

Without getting too technical, our software lives in the realm of unstructured data. Meaning, there is no form, template, model or cookie cutter for how any event page or fundraising campaign is configured. An organization is free to capture as much or as little data as they want. They can have one option, or 100 variations of 100 options.

Easier said than done…

We quickly learned that anything is possible until you have to build it. Our grandiose visions and feature lists would face regular reality checks when it came time to building it. No one particular functionality was hard in of itself. But, it was the combination of hundreds of workflows, settings and functions (and future implications) that all had to work in harmony together. That was the hard part. A change or rework in one area regularly would cause a cascading effect that would require us to rethink how large portions of our software would work.

Our team experienced many highs and lows trying to build our 4.0 version.

“Good” was not good enough

We would build, iterate and test. Some things would be good, but good was not going to cut it. We were relentless for the vision: the ultimate system that would give customers more control than ever before, while remaining simple, beautiful and flexible.

Sharks With Laser Beams Took A Long While

Before any customers ever knew we were working on a new version, two years had passed and we had already re-written our framework twice. We even briefly hired a nuclear PhD physicist to help crack the code! Sharks with Laser Beams was taking us a really long time. Even in the movies, Dr. Evil didn’t realize actual sharks with laser beams until a later sequel.

Finally…

We went into private Beta last June and then public Beta in October. On that October day, we gathered everyone on a video call and projected it on our main office wall to pop the champagne together.

https://www.instagram.com/p/76j6nut4g8/?taken-by=ericknopf

Be Awesome

Enjoyable posts on startups, life, significance and productivity. Written by the team at Webconnex, makers of GivingFuel, RedPodium, RegFox and TicketSpice. Learn about us at Webconnex.com

Eric Knopf

Written by

Co-Founder at @Webconnex. Highly caffeinated lover of entrepreneurship & startups. Adrenaline Junkie and Bacon Lover. My passion is not being bored.

Be Awesome

Enjoyable posts on startups, life, significance and productivity. Written by the team at Webconnex, makers of GivingFuel, RedPodium, RegFox and TicketSpice. Learn about us at Webconnex.com