Global headquarters for Acme WidgeCo, 18th floor meeting room
Timmy Henderson and Sally Jones, marketing team for WidgeCo, wrap up a meeting with Brllnt marketing director, Melvin Webber.
Sally: “Gee, those were some really great concepts for our upcoming ad campaign, Melvin! We’re going to have a tough time choosing which one to go with.”
Timmy: “Golly, Sally! I’m pretty keen on the one with the vaping monkey!”
Sally: “Me too. I wish it didn’t bring up so many personal issues though.”
Timmy: “Anyways, these are so great…I just don’t understand where they came from.”
Sally: “What do you mean?”
Timmy: “Like, haven’t you ever wondered how creative concepts, just, like, got here?”
Sally: “Suzy says they get dropped off by a big bird.”
Timmy: *chewing gum*
Sally: “Always from Ohio for some reason. And on Wednesdays.”
Timmy: “And always three at a time, right?”
Sally: “Yeah, so we don’t feel bad getting rid of two of them.”
Sally: “Don’t worry, they usually come back later.”
Timmy: “We shouldn’t talk ab… “
Sally: “Say, Melvin… can I ask you a question?”
Melvin’s attention is interrupted from his impromptu yo-yo tricks — a favored method of his to keep the mind sharp.
Melvin: “Sure, kid. Whatcha got?”
Sally: “Well… you know those ideas that you always bring in here?”
Sally: “The ones that make us laugh, sometimes uncomfortably?”
Timmy: “Just say it!”
Sally: “All right, all right… where do they, ya know, come from?”
Melvin’s yo-yo drops to the floor and slowly rolls into the office kitchen. Timmy and Sally stand motionless.
Melvin: “So I suppose your administrator never gave you the talk?”
Sally: “Who? Suzy? Yeah, the Wednesday Birds and stuff.”
Melvin: “Ha ha ha…marketing departments. So innocent. Gather ‘round. I’m going to tell you. This might get a little graphic.”
Pause for laughter.
Melvin: “When a copywriter and a designer love an idea verrrrrrrrry much, they go into a room and sfgjdfqdhgs spontaeous lkergjnsgjaa post-it notes pgbgeonvuisgs different angles qmgbaognd process npsgnksjarurg stay hydrated ndkang okejsf timer mcsgok dgpsgh arguing vjrwognmbdi high-fives ulghokdngaid and then, 3 weeks later, you have a brand new creative concept!”
Timmy: “Just wow.”
Melvin: “Sometimes it involves a project manager.”
Sally spits her coffee out all over the table.
Melvin: “Never mind.”
Sally: “This is very different from the Wednesday Birds.”
Melvin: “I remember when I found out. Hoo boy.”
Timmy: “Yeah, well that’s happening right now for us.”
Sally: “So you do this a lot, huh?”
Melvin: “Yep. It’s what I’m good at.”
Timmy: *muttering* “I suppose someone has to do it.”
Melvin: “This must be very confusing and overwhelming for you right now. And that’s normal.”
Timmy: *chewing gum*
Melvin: “It’s all a natural part of the creative process. You can always talk to us if you have questions.”
Sally: “How about this—you just keep bringing in those creative concepts and we won’t ever ask you where they come from. Ever again. Deal?
Timmy: “Is that your yo-yo over there?”
Melvin: “Is that what that’s called?”