The Truth About A.I.

…and what’s the deal with Gartner’s spaghetti graph?

1— What’s the deal with Gartner’s spaghetti graph?

My special guest breaks it down for you this week. Subscribe to the Analytically Yours channel on YouTube and be the first to find out!

2— Doing Marketing Data Right

This week’s hero is Mercari’s VP of Engineering, Masumi Nakamura. Why? Read on and engage here.

Good marketing = right offer, right audience, right time. And no churn. Sounds trivial. BUT it’s not that easy. It used to take Mercari MONTHS from data acquisition to campaign activation. Now they can do it in DAYS. THIS is their story.

• Customer 360: Combine data sources into a single view in BigQuery, then connect them to marketing and sales channels.
• Predictions at scale: write predictions back to BigQuery for targeting, and triggered exports to destination channels.
• Conduct performance analysis from revenue to retention in Flywheel’s performance…