Who’s Your Customer, REALLY? (Part 1)

Knowing Your “Economic Buyer” is Not Enough.

Welcome the Bullseye!

Anyone who’s been involved in running a business, at a startup or a GM a business unit at a larger company, will tell you that it is tricky.

Beyond the complexities involved in building the right product, creating the right environment for teams to perform, the most challenging questions CEOs and GMs are confronted with is, understanding who their TRUE customer is.