Who’s your customer, REALLY? (Part 2)

Bruno Aziza
Analytically Yours
Published in
8 min readFeb 11

Jobs To Be Done methodology: What it is, Why it works…and How to use it to scale and grow.

Peter Drucker once said: “the purpose of a business is to CREATE a customer”.

As we saw it in “Part 1” of this blog series, you need the right tools and approach to create the RIGHT customer. While methods like the ICP (Ideal Customer Profile) are useful, they are not sufficient. You…