WTH is a CDP?!

Bruno Aziza
Analytically Yours
Published in
6 min readFeb 25, 2024


And How To Succeed with AI and Data Products This Year

According to Gartner, only 10% of companies were live with AI by the end of 2023. That’s a small number, BUT it’s a big jump from the 4% who said they were live middle of 2023. We also know that, on average, business leaders outside of IT plan to allocate 6.5% of their functional budget to generative AI in 2024.

Are you ready for AI and Data Products this year?!

This week’s edition of the CarCast covers:

  1. How To Succeed With AI This Year: The Harvard Business Review spills the secrets — brace for the five driving forces behind GenAI adoption.
  2. Three Leaders Unveil Their “AI Playbook”: Tech maestro Joe DiFonzo orchestrates a cloud symphony at Sabre, while Chris Rupp, directs 1:1 customer experiences at Victoria’s Secrets and Carrefour’s Mehdi Labassi joins the ensemble, casting a spotlight on the rise of custom Large Language Models (LLMs).
  3. What’s an XDP, you ask? Gartner publishes its inaugural Magic Quadrant for Customer Data Platforms (CDPs). Light on predictions but full of insights, confirming IMHO that XDPs represent “Data Products 2.0”. They are CDPs whose principles extend to partners, suppliers, employees, and products.

Extras include insights into the 2024 state of Data and AI, where only 5% have scaled Generative AI, but a whopping 90% are pumping up their investment.