25 Top Places to Publish Content — “We’re All Publishers Now…”
Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now…
— Pete Cashmore, Mashable founder and CEO
Creating content takes time.
But it’s a solid investment in the success of your business.
What if you could extract a lot more value from the time invested?
Wouldn’t that be worth exploring?
It’s simple really.
Once you’ve created content, like a blog post, why only publish it one time, in one place?
Yet that’s how most businesses approach it.
Create… publish… next!
It’s crazy… and means you’re probably only getting around 10% of the results that the content could otherwise bring you...
By simply doing more with it!
Truth is, your market is everywhere.
They’re on a wide range of different platforms to get the information — as well as entertainment — they’re looking for.
Your business must be right there in front of them.
It’s a lot quicker than creating the original content too.
Repurposing your content— adapting it for a particular platform — usually takes just a fraction of the time.
And once you start publishing in a multi-channel, cross-platform way, you quickly realize how the different channels support each other.
It’s synergistic marketing.
So where else can you publish?
What other content channels and platforms are available?
I’m about to show you, with a list of the top 25 top places to publish your content.
But before we begin, click the following button to get the list as a free printable PDF summary sheet so you have it to refer back to in future:
Got your copy? Great. Let’s continue…
You’ll no doubt have heard of many of these. But are you taking full advantage and actually using them?
Here’s the list, in no particular order…
1. Your Own Blog… On Your Own Website!
Okay, I lied.
The rest of them are in no particular order.
But not this one.
Your own blog, on your own website, a platform you fully control, just has to come first.
It really is the most important.
Often this gives you the seed content you’ll use to repurpose elsewhere.
But you need to be sure you’re approaching it in the right way.
Recommended: 101 Business Blog Post Ideas
2. Medium
Well, the second one had to Medium.
You’re here after all, so guessing it’s a little familiar…
It’s popular too.
As much as I might like it to be just you and I — okay, that’s a bit creepy, sorry — there are tens of millions of other users.
One reason for that is that content published on Medium gets well ranked on Google Search.
And it’s engaging.
(Well, you’re still here, aren’t you?)
Take advantage of Medium for your business by creating a publication that you regularly repurpose content in.
Just like I’m doing here in fact.
By publishing regularly on this platform, your audience grows.
And your content attracts increasing levels of engagement.
You’ve just got to start… and invest the time to regularly publish.
3. Twitter
Most businesses create content and then tweet about it once.
Just once!
That’s blink-and-you-miss-it marketing.
Instead, create a process to tweet your content multiple times over say several weeks.
Try focusing on a different angle each time.
Vary the hashtags to capture a different segment of the audience (here’s how they work on Twitter).
Scale your reach and amplify your content by:
- Using Twitter ads to boost your Tweets.
- Growing your Twitter followers (here are 10 ways to do that).
- Using Twitter Cards.
4. Facebook
Similarly, post on Facebook linking back to your content.
Again, do it multiple times over say several weeks or months.
For text-based content, adapt the first paragraph into some teaser text, inviting the reader to click through.
(For Facebook and other social sites, make sure you have your social meta tags set up correctly first. Here’s how.)
Organic reach on Facebook is low, so you might want to pay to boost your posts and reach a wider audience.
Of course, you want this to be cost effective and bring you returns, so:
- Maximize opt-in conversions on the traffic you get to your content.
- For your own site, use a Facebook Pixel so you can retarget visitors — after all, if they’ve clicked through, you now know what they’re interested in.
Here are some other ways to increase your reach:
5. YouTube
Of course, one of the most popular sites in the world… #2 in fact.
And also the second biggest search engine.
(Did I mention your videos show up on Google Search too?)
But you already know all that…
In brief, your business needs to be on YouTube.
The good news is, it doesn’t need to be difficult.
Repurpose content you have elsewhere into videos.
Here are a few ways to do that:
- Talk to camera, using the blog post as a guide.
- Repurpose your post into a SlideShare presentation (see #9 below), and narrate through it on a video.
- Use a tool like Lumen5 to create a video from your blog post for you — or consider these 14 other tools for making video content.
With your video, you can now use it to build engagement on other social channels too!
6. Pinterest
Pinterest users are buyers.
Want some stats?
I’ll give them to you anyway:
- It’s a top 7 social media website
- They have 333 million monthly active users
- They’re affluent, with the majority in well-educated, high-income households
How do you repurpose say a blog post here?
Start by simply pinning your blog post’s header image, linking back to your post.
Easy.
7. LinkedIn (Posts)
This one, along with the next couple, apply more if you’re in B2B.
If not, skip along to #10 below…
As with Pinterest, LinkedIn’s users tend to be relatively affluent and well-educated.
The traffic quality is therefore high… for many businesses, it’s their main source of quality leads.
So, similar to Facebook, post about your content with some teaser text and a link.
However, LinkedIn, like other social sites, prefers to keep users on the platform.
So they give more exposure to posts that link internally rather than externally to third-party sites.
So what can you do?
Repurpose content into LinkedIn articles…
8. LinkedIn Articles
Yes, as well as posts, LinkedIn lets you write full-blown articles on their platform too.
Doing so is easy:
Of course, there’s more to it than that.
Here’s a full guide on how to publish articles on LinkedIn.
LinkedIn Publisher posts are also indexed by Google and show up in organic search results. To me, this is one of the best features of it. Your website will never have the same ability as a site like LinkedIn to rank at the top of the search results.
— TopDogSocialMedia
9. SlideShare
SlideShare was once owned by LinkedIn of course, but since sold it to Scribd.
It’s a top 200 website according to Alexa.
As with LinkedIn, it’s more applicable if you’re B2B.
And if you are B2B, don’t ignore it.
… this “Quiet Giant” amongst social media networks has more opportunities for any internet marketer than all of Facebook, Twitter, and LinkedIn combined.
— Eugene Cheng, co-founder HighSpark
Repurpose blog posts as SlideShare presentations.
Use it in a number of ways to market your business:
- Siphon traffic back to your website.
- Add calls to action to generate leads.
- Embed SlideShares back on your blog to reduce your bounce rate, increase engagement, and thereby help with SEO.
- Repurpose the presentation into a video, and take advantage of YouTube too (#5 above).
10. Flipboard
Flipboard have 100+ million monthly active users, who are:
…one-third Millennial, one-third Gen-X, and one-third Boomer, and is split pretty evenly between Male and Female… users are influential, curious, and affluent readers who invest in themselves by learning more about what they love.
Taking advantage of Flipboard couldn’t be easier:
- Create a publisher account.
- Submit an RSS feed for your content, such as the one from your blog, YouTube channel, SlideShare account, or even your publication right here on Medium! (Here are some other places to submit your RSS feeds to).
Once submitted, they’ll review your feed and as long as you publish regularly, you’ll start seeing referral traffic from Flipboard in your web stats.
11. Printed Magazines/Newsletters
When spending a predominant amount of time online, it can be easy to forget the offline world.
Yet, there are multiple printed newsletters and magazines across a whole range of different subjects that remain incredibly relevant and popular.
Many of these you won’t even see on retail shelves, but they attract several hundred to tens of thousands of subscribers within specialized interest areas.
You can receive opportunities to publish your content in these publications via networking — and simply through publishing regularly and consistently on your own platform.
I’ve been regularly published myself in a couple newsletters sent to hundreds of paying subscribers in business and marketing niches.
12. Infographic Curation Websites
Infographics are one of the most engaging types of media available —after all, most of use process images 60,000 times faster than text.
They can be created by simply repurposing an existing suitable blog post. To do so, try:
- Looking on freelance sites like Fiverr or Guru.com for someone who can create a suitable infographic for you.
- Using one of these amazing online software tools to create one.
Then distribute it by:
- Incorporating it back into the original blog post.
- Sharing it on your social media profiles.
- Submit it to infographic submission sites.
13. Email Newsletter
Where better to publish your content than in an email newsletter sent to your own list?
Keep in touch, build your relationship with them, position yourself as an expert, and stay at the forefront of their minds.
As your list grows, the greater effect this has on the levels of traffic, sales, referrals, backlinks and more you receive as a result.
TIP: It’s also likely that links used in Gmail help inform Google what your blog post or other content is about, helping your SEO.
14. Google Search
Hold on a second… can you publish content on Google Search?
Well, admittedly it’s not quite the same as other platforms.
But when you publish content somewhere online, you tend to show up in Google Search too… and it pays to do what you can to make sure you show up in a top spot so people can find you.
Of course, you don’t control your ranking directly… but you sure as heck have a lot of influence.
Building the authority of your content by repurposing it on multiple platforms, linking between them, sharing on social, and making the content high value in the first place all have roles to play.
(If you want the full lowdown, here’s a full guide on how to get your website on Google’s first page).
15. Google Images
The same goes for Google Images.
By making content such as blog posts a more visual experience, the images you use generally end up in Google’s image search engine.
This in itself will attract interested visitors to your blog and website.
Some ideas to take advantage include:
- Use a header image for your blog posts.
- Liberally illustrate your content with images.
- Name your images so they reflect relevant keywords.
16. Vimeo
Most video marketers focus almost entirely on YouTube, but Vimeo shouldn’t be overlooked.
It has over:
- 200 million registered users
- 1.5 million paying subscribers
Think of it as a higher-end or pro version of YouTube.
If you’re already publishing videos on YouTube, increase your audience by publishing them on Vimeo too.
17. Podcast
According to Nielsen, half of all homes in the US are podcast fans, with 24% listening to podcasts on a weekly basis.
And that trend is continuing to grow.
Many businesses are already producing a regular podcast, and then repurposing that into other forms such as blog posts.
You can also approach it by:
- Repurposing audio from your video content into a podcast.
- Using blog posts as the basis of new podcast episodes.
- Appearing as a guest on other people’s podcasts.
Here’s a tutorial from Pat Flynn, a prominent podcaster, on how to get started.
18. Quora
It’s easy to publish content on this question-and-answer website by simply answering relevant questions and sharing your expertise.
When you take the time to answer questions fully, you can also link back to blog posts and other content to help readers further, and even embed videos you may have created into your answers.
Over time, your answers tend to grow in visibility and deliver increasing levels of traffic back to your website.
You should be aware though that the majority of the site’s users are based in India, and this is heavily reflected in the referral traffic received.
If your business is predominantly focused on Western markets, you may therefore be tempted to discount the platform.
However, that would probably be a mistake.
Quora is still for example one of the top 300–400 top websites in the United States.
Questions on Quora rank highly on Google as long-tail keywords, often on the first page.
In other words, for the few minutes it takes to repurpose content for Quora, it’s still a useful source of long-term traffic with value for businesses that predominantly serve Western markets.
In addition, the platform is a useful research tool to provide ideas for new content, giving you direct insight into what information people in your market are looking for.
There’s no space for it here, but here’s a full guide on using Quora for marketing.
19. Other Blogs
Many blogs actively look for contributors to provide relevant posts they can publish.
Publishing on third-party blogs is a good way for you to get your content in front of a brand new audience, attracting traffic and leads for your own business.
Start by making a list of popular — as well as up-and-coming — blogs which:
- Have readers similar to the type of person you want to attract.
- Publish content similar to your own.
Research each one to determine:
- Whether they publish content from guest authors, or whether it’s all created in-house.
- If they have guest posting guidelines.
Reach out to blogs that seem suitable. To increase your chances of success:
- Show that you’ve read and understood any guidelines they have available.
- Show that you’ve done your research on their blog.
- Reach out with a personalized, professional message.
- Share examples of your existing work.
- Follow up.
20. Mix.com
In case you ever wondered what became of StumbleUpon… it became Mix.com.
Mix.com is a…
…new place to discover, save and share all your favorite things on the internet.
It works by collecting a mix of content into topic-related collections. These collections are:
- Shared with followers.
- Made visible to Mix users with relevant interests.
For best results, avoid having collections that focus purely on your own content.
Instead, collect other relevant content, occasionally including your own content into the mix (excuse the pun).
21. Forums
Forums are still alive and well all over the internet across a range of different niches.
Find a relevant forum by searching Google for e.g. “[your niche] forum”; or head to Find a Forum.net.
Once you’ve found a suitable forum, check their content rules to see what you can post.
If they don’t provide any opportunities to link back to your website, it’s likely of little value. However, most let you link back to somewhere via your profile, or within a signature block.
As with Quora above, aim to add value. Participate and be helpful. Don’t barge in all sales-y and self-promotional, or it’s likely to backfire.
Instead, use your signature block, where permitted, to offer a relevant free resource (lead magnet) via an opt-in page.
Depending on the forum, you may also be able to:
- Post the odd helpful article with a suitable backlink or two.
- Repurpose content from an article or blog post that helps to answer someone’s query or resolve a problem.
Remember too, as with Quora, relevant forums can be a great source of new ideas for content.
22. Tumblr
Tumblr is a cross between a social networking site and a blogging platform, currently owned by Automattic who are also behind Wordpress.
It’s a top content platform too — one of the top 25 sites in the US, and in the top 50 or thereabouts worldwide.
Who uses it?
Their demographic skews relatively young adult, with 70% of users between 18 and 35 years old.
While other platforms like LinkedIn Articles are more B2B, Tumblr is more B2C.
How can you use it?
At the end of the day, it’s a blogging platform providing you with another potential outlet for your content.
Try repurposing blog content by for example republishing a paragraph or two and linking back to the full content.
It’s a relatively visual platform, so use engaging graphics too for best effect.
23. Amazon
Of course, one of the biggest content platforms there is… and its visitors, like you and I, are buyers.
How can you take advantage? By repurposing content into books — whether ebooks or printed — that you then either sell or give away.
Kindle readership for one is huge. Up to 90 million Kindles are in circulation, plus people reading content on other devices via Kindle apps.
And, of course, becoming an author of a book gives you immediate authority and credibility, and opens doors to additional marketing opportunities.
Why not start with the end in mind? Rather than just repurposing blog content almost as an afterthought, approach it more strategically.
Plan out your book, and then create blog posts that will eventually form chapters — or chapter sections — in your book.
24. Instagram
When it comes to social media, Instagram has the second-highest level of daily usage, with only Facebook higher.
However, engagement is much higher than Facebook — and that continues even after visitors arrive on your website:
Try Tailwind’s great tips for using Instagram to promote your posts.
25. Reddit
Last but not least, Reddit is a key content platform and, with 330 million users, is similar in size to Twitter.
It’s a bit like a huge forum, with subreddits forming individual communities on specific topics.
So the first stage is to find subreddits that are most relevant to your market — in other words, where your potential prospects and customers are likely to hang out.
However, you can’t then jump on and start immediately posting your content and links.
The reddit system means you have to prove your worth first by adding value to the community.
By contributing, you collect karma, and with enough karma you can start to share links. But you must remain respectful to the community.
Some general tips include the following:
- Get to know the community first by just hanging out and seeing what other people post.
- First and foremost, aim to add value with the content you share.
- Be sure to follow the positing rules of each subreddit.
- Don’t be purely self-promotional. Aim for an 80/20 mix, with 20% of links for your own content, and the rest for elsewhere.
Finally…
How should you use this list?
Pick three or four new content platforms from this list that seem a good fit for your business, and that you can publish to on a regular, consistent basis by repurposing existing content.
Don’t rush it. Take one platform at a time. Integrate it into your content marketing strategy, and plan out your content accordingly.
Do this for ninety days, after which you’ll be familiar with the platform, as well as start to see some initial results to motivate and encourage you.
After ninety days, pick another and repeat. And then again.
Outsource or otherwise delegate as much as possible so it becomes a repeatable system or process within your business.
The result?
To paraphrase Pete Cashmore’s quote from the top, by inserting yourself into as many channels as possible, you’ll likely capture the most value.
You’ll be among the richest, most successful, most connected, capable and influential people out there.
We’re all publishers now!
Finally, don’t forget to grab a quick cheatsheet listing all these sites so you have it to refer back to:
Sincerely,
Steve Shaw
EverywhereMarketer
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