5 Profitable Reasons to Outsource Your Content
Of course, content makes the web go ‘round.
Anyone trying to market their business effectively soon discovers it involves a lot of writing.
That might include:
- White papers and reports
- Email messages — broadcasts, autoresponder sequences
- Copywriting for sales pages, letters, brochures and more
- Scripts for audio and video
- Blog posts
- Social media posts
In fact, there are only a few marketing activities that don’t seem to involve writing in some way.
Personally, I like writing.
But here’s the problem for most small business owners …
Writing’s Not Their Strong Point.
That’s probably an understatement. I’m being kind.
It would be more accurate to say…
Most Business Owners Are Really Bad At Writing.
That’s not a criticism. It’s just a statement of fact from years of observation and working with business owners from around the world.
Don’t be offended if you’re a business owner and feel you’re writing is just fine, thank you very much. There are of course exceptions. Congratulations on being one of them!
But for most, well … let’s just say it usually serves them far better to find someone else who is good at writing to take care of it.
And of course, why should they be good at writing? For most, their talents and strengths lie elsewhere.
So why go through the stress?
As a business owner, you should focus on what you do best. Hire talent for everything else.
You may already outsource some of the following, or maybe you have someone in house who takes care of it:
- Customer service
- Administrative tasks
- Web development
- Product fulfillment
- Sales functions
Writing content is of course no different. You hire talented, educated pros to create the content you need.
And it’s largely an investment.
All that content sticks around for a long time — often years — and can be repurposed in a multitude of ways.
You’re essentially paying for a content asset that helps promote your business by attracting new leads.
Use it in the right way, and the same piece of content can be in front of your target market across multiple channels.
It’s why content is so valuable.
After all, visitors who arrive at your site after consuming your content are already warmed up. There’s some level of trust there, some inkling of a relationship.
As a result, they are far more likely to convert — such as subscribing to list, or even making a purchase — than if they’d clicked through to your site from an ad.
Even better, rather than an ad that disappears as soon as you stop paying for it, content continues working for you long after the initial investment.
In other words, investing in content for your business can be highly profitable. It repays dividends to your business over the long-term. It’s why outsourcing written content is now a mainstream, regular business activity.
Here are five reasons why outsourcing your written content to a pro can be a really good idea for most small business owners:
- Writing Just Isn’t Your Thing
We’re not all natural-born writers. Most business owners didn’t go into business to hone their writing ability.
You can be very smart and super-successful — but writing a basic article or blog post can still be a struggle.
Even lawyers, doctors and teachers have trouble producing written content.
Heck, even Einstein was a terrible speller.
So, don’t struggle on when it’s just not your thing. Get in a pro and pay them for their time . After all, your time is likely far better spent elsewhere.
2. You Can’t Do It All
Generally speaking, the more you can successfully delegate, the faster your business can grow.
And writing content can take a long time. More so, if it’s not a natural strength in the first place.
So hire it out.
You can then stop worrying about it, and get on with something else. Trying to do it all is a recipe for disaster.
3. Do What You Do Best
By outsourcing your written content, it frees you up to concentrate on what you’re best at.
In addition, you will get better quality content that will serve your business far more effectively, than if you’d struggled on trying to produce it yourself.
On both counts, you get better results for your business.
4. For Best Results, You Need Regular, Consistent, Quality Content
Most aspects of content marketing — where written content is, after all, pretty central—depends on regular, consistent, quality content for the best results.
If writing is more of a struggle — or you have a ton of other priorities — that simply won’t happen.
I’ve seen it happen too many times where business owners start out creating content regularly with the best of intentions.
But then other priorities take over fairly quickly. The writing becomes more irregular and momentum begins to dwindle. Before you know it, they’ve stopped completely.
I’ve been there myself too — and I like writing. (Hence I outsource parts of it too!)
All the benefits they would otherwise be enjoying from regular, consistent, quality content production are lost.
Instead, by outsourcing it, it both becomes a lot easier and less of a headache and they start seeing the kind of results you only get when you are more consistent.
5. English Is Not Your First Language
Even if you can speak English well as a second language, writing in it can be a different matter entirely.
For best results, written content for the English market needs to have been created by someone who has English as a first language.
Otherwise, like it or not, it just won’t flow as well. Readers will disengage and disappear.
Of course, there are always exceptions.
But generally speaking, it’s best to get a writing pro in to help. That might be writing content pieces from scratch. Or they might just polish up what you’ve written so it packs a bigger punch.
So there you have it. Five profitable reasons you should be outsourcing written content, if you’re not already doing so.
If you’re new to outsourcing content and unsure how to get started, check out the following article too:
New to outsourcing content? These are the 5 questions everyone wants to ask before hiring a writer for the first time…medium.com
To find out more about how to use content to build authority, influence and visibility for your business, checkout my free Content Authority Formula report.