How to Create Engaging Infographics
(Over 10 Top Tools With Examples From Each)
Infographics are an enduringly popular form of media that are used by:
That’s well over half! But it’s not too surprising when you consider that infographics:
One reason is that, as humans, we are particularly well-attuned to processing information visually:
- We process visual information 60,000 times faster than text alone.
- 65% of us are visual learners.
- We recall images 9x more accurately than information we listen to.
- Our learning can be improved by up to 400% through the use of visual aids.
And when it comes to infographics, we’re thirty times more likely to read it than an article.
So, given how effective infographics are, how can we take advantage?
The good news is that a whole suite of tools now exist for creating infographics quickly and easily, even if we don’t have design skills.
There’s nothing to download — you can access the software and create infographics just using your browser.
This article shares over 10 of the best tools out there (including one done-for-you infographic option if you don’t want to do it in-house).
For each one, I’ll also give you an example of an infographic created by the tool.
So you have it to refer back to, download this list of infographic tools as a free PDF cheatsheet:
Let’s get started…
1. Easelly
Easelly is an award-winning tool specializing in infographics that’s also simple to use.
They claim to have the “largest library of free infographic templates available anywhere”.
You can use their free account and export infographics without any Easelly watermark.
But if you want access to a bigger library of design elements, hundreds of premium templates and high-quality export options, you’ll need to upgrade.
Example of an infographic created by Easelly
2. DesignCap
To create an infographic you can either start from scratch, or use one of over 230 professional templates they have available.
Use their image libraries to customize it with your own information.
Design elements include text components, shapes, figures and other objects that you drag and drop onto the canvas.
You can also import your own images to use, such as your logo.
Example of an infographic created by DesignCap
3. Piktochart
Fun, easy and intuitive to use, Piktochart lets you create professional and visually-effective infographics even if you’re not a designer.
Alongside a wide selection of templates, a free library gives you graphics and design components to drag and drop.
Try it out with their free version, and upgrade to access:
- Infographics without their watermark.
- The ability to create unlimited infographics.
- Additional export options, including HD.
Example of an infographic created by Piktochart
4. Adioma
As with Easelly above, Adioma focuses purely on infographics.
Customers include small business owners, to companies as large as Microsoft, Amazon and Google.
Their specialized features mean that the cost of using Adioma is higher than other tools.
Their free option also only provides a week’s access.
However, their features save you time creating infographics, so the higher cost may prove worthwhile. Features include:
- The ability to change your infographic’s template during the creation process — the information automatically adjusts within the new template so you can quickly see how it might look within a different format, and thereby optimize the design.
- Dynamic templates that adapt to the text — meaning less work moving elements around in the design phase.
As well as the example below, Adioma provide lots of other examples of infographics created using their tool.
Example of an infographic created by Adioma
5. Biteable
With Biteable, you can go one step further than a static image infographic, and create an animated video infographic.
However, you’ll find it just as easy to create.
Infographic video templates let you swap in your own information.
Or you can start from scratch if you wish.
They have a large library available with animations and live action scenes you can use, and you can import your own images too if you wish.
You can use Biteable for free, but you‘ll need to upgrade to use the video commercially and to remove their watermark.
Example of a video infographic created by Biteable
6. Visme
Visme are a “cloud-based visual content creation and collaboration platform”.
Their libraries give you “1000s of easy-to-edit templates and content blocks” alongside “millions of graphics, charts, diagrams, data widgets and maps”.
They also provide animation capabilities with animated gestures, illustrations and characters.
Alongside infographics, you can also create:
- Videos
- Presentations
- Documents
- Other kinds of graphics.
They’re a popular option, attracting 8 million users worldwide.
Test drive Visme for free, and upgrade for full access to the software.
Example of an infographic created by Visme
7. Adobe Spark
Another popular option, create an infographic in minutes with Adobe Spark.
You can start for free, and upgrade to access premium templates, use branding functionality, collaborate with colleagues and remove their watermark.
Their software gives you:
- Drag and drop design.
- Thousands of images you can use for free.
- Design templates.
- An icon library.
- Other design assets.
Example of an infographic created by Adobe Spark
8. Venngage
Design your infographic with Venngage by picking a template, and dragging and dropping design elements onto the page.
Or start with a blank canvas.
While infographics can be downloaded, you can also host them with Venngage and embed them into your website or blog.
Venngage add new infographic templates weekly for you to pick from, with hundreds now available.
Their main focus is infographics, but you can also create other visual assets such as mind maps, brochures and flyers.
Their free option is relatively limited — you’ll need to upgrade to a paid account to access features such as the ability to export images.
Example of an infographic created by Venngage
9. Canva
Canva is a tool I use personally for creating images and other online graphics.
They provide an option to create infographics via one of their templates, or simply start with a blank canvas.
There’s no time restriction on their free level. Upgrade to Pro (this is what I use) for access to:
- A wider set of graphics and fonts.
- Additional download options — including optimizing the file on download.
- Other advanced features.
Using Canva is intuitive and easy. Select components, drag and drop them onto the canvas, and edit as required.
Example of an infographic created by Canva
10. Infogram
Infogram is another intuitive, easy-to-use tool with drag-and-drop design.
It’s a popular choice, with over 30,000 companies using their software.
Infogram gives you libraries of images and other graphics, and templates you can use and adapt.
As well as infographics, they support the creation of:
- Slides
- Images for social media
- Maps
- Dynamic dashboards
Use the basic version of Infogram to get started, and then upgrade to be able to download your infographics and access additional functionality.
Example of an infographic created by Infogram
11. Visually
Finally, this is a done-for-you ‘tool’, in case you’re looking for someone to create a good infographic for you.
Visually specializes in creating infographics, focusing mainly on enterprise-level brands and companies, including National Geographic, Ford, Twitter and Salesforce.
(For smaller businesses looking to have an infographic created for them, look for designers on freelance sites like Fiverr, Freelancer and Guru.com. Most will likely use one of the tools listed above to create your infographic.)
Example of an infographic created by Visually
Finally…
With all the software now available, it’s likely going to be easier and quicker than you thought to create your own engaging infographics.
Don’t forget to download the free cheatsheet so have the list of software above to hand:
Given how effective infographics are, try making them a regular part of your content marketing workflow.
It’s relatively straightforward for example to repurpose most average blog posts into engaging infographics.
Once created, remember to distribute and promote it too. That means:
- Sharing it across your social media channels.
- Adding it into relevant blog post(s).
- Submitting it to infographic submission sites — try this list of 45+ such sites.
Sincerely,
Steve Shaw
EverywhereMarketer
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