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Creating Personas

A guide, not a template

Ben Ralph
Ben Ralph
May 21, 2017 · 11 min read

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Persona Worksheet
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Section one: First Impressions

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Profile Photo

Name & Role

Quotes

Demographics


Section two: Motivations and Behaviour

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User goals

Journey

Motivation vs. ability

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Section three: Influencers

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Section four: Environment

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Section five: The Persona Family

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Beaker & Flint

Leaders in Digital Transformation & Organisational Innovation

Ben Ralph

Written by

Ben Ralph

Start-Up Founder , Head of Product Innovation ⚡️, Executive Editor of The Lab Book.

Beaker & Flint

Thoughts, resources, insights and updates from our team of passionate Experience Designers, Product Managers and Agile Coaches.

Ben Ralph

Written by

Ben Ralph

Start-Up Founder , Head of Product Innovation ⚡️, Executive Editor of The Lab Book.

Beaker & Flint

Thoughts, resources, insights and updates from our team of passionate Experience Designers, Product Managers and Agile Coaches.

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