Andrey OsypovOffline conversion for Facebook with Application Integration on the Google Cloud PlatformRecently, a new Application Integration product appeared in GCP. It is something like Make (Integromat), but with close integration with…Oct 7, 2022Oct 7, 2022
Andrey OsypovReport that saves your marketing team 40 hours every monthOne of the central values of high-level analytics is to see the general situation with marketing in one report.Sep 12, 20221Sep 12, 20221
Andrey OsypovPrediction of LTV for Google Ads bidding optimizationToday we want to talk about a big problem in many businesses such as Fintech, Crypto, or SaaS. The time between the registration of a user…Jun 24, 20222Jun 24, 20222
Andrey OsypovMinimum set of analytical tools when launching a new appAnalytical tools most often solve two main blocks of tasks: — User behavior within the application — Evaluation of the effectiveness of AdsApr 12, 20222Apr 12, 20222
Andrey OsypovCustom audiences for Facebook Ads/ Google Ads based on Google Cloud and RetoolSince we store a lot of raw data from different sources in Google BigQuery, we can automatically create more flexible audiences.Mar 23, 20221Mar 23, 20221
Andrey OsypovFirebase Dynamic links setup and using guide + Firebase dynamic links generator based on GoogleThere are currently two approaches to attributing mobile app installs:Sep 7, 2020Sep 7, 2020
Andrey OsypovWriting your data connector from Facebook ads to Google BigQueryIf you work with Facebook ads then you will understand that to see the statistics in Facebook interface is not enough and you need to use…May 27, 202012May 27, 202012
Andrey OsypovHow to make fast and convenient visualization in Data Studio based on BigQueryGoogle Data Studio is one of simple tools of visualization, what we have now. DS is free and expands actively. If we compare, DS gives a…May 6, 20202May 6, 20202