Keep It Simple, Stupid! š¤š»
Lovingly adopted by developers in the 70s, although itās relevant to everyone today. So hop on the bandwagon.
Today, weāre being bombarded with information. Because weāre all trying to tell everyone everything. Yes, Iām pointing to social media, which is great for staying in touch, but Iām also pointing to every other thing thatās trying to communicate with us.
Many of these things we donāt even notice anymore. Our brain decided to just simply ignore them. But itās tiring nevertheless. Perhaps thatās why minimalistic design has made itās comeback. And perhaps thatās a good thing. This information overload makes us crave for a simpler life. A continuous increase of (reported) depression rates proves that.
As designers we respond to this demand of the users (some designers just follow this trend blindly). By keeping it simple we donāt distract the user with unnecessary information, but only that whatās absolutely necessary and relevant.
Form Follows Function
Based upon Form Follows Function (credits to Louis Henry Sullivan, 1856ā1924) we donāt take aesthetics as a priority, but more as a sweet sauce to enhance the right experience. Whatās right depends on the goal youāre trying to achieve.
Form Follows Function isnāt a template, it actually is the most variable thing around. Depending on your (donāt forget about your usersā) needs, the outcome of this principle always varies.
āPerfection is achieved not when thereās nothing more to add, but when thereās nothing left to take away.ā
Hickās Law
But can we actually clarify this? Yes! Thanks to RT = a + b logā (n), DUHUH! Or simply said Hickās Law. Which proclaims; āthe time it takes to make a decision increases potentially to the number of complexity of choicesā. Or even simpler, limit the userās options to achieve their goals easier and quicker, resulting in less dropouts (taking Murpheyās law in accountance).
IQ has something to do with this, but even the smartest among us have a hard time making their choices when they can choose so many. This can be referred to our short term memory, which has a limited capacity and duration.
So in the end: less is more (a famous quotation of Ludwig Mies van der Rohe, 1886ā1969).
Minimalistic isnāt minimalism
These theories combined are the complete opposite of the original minimalism. Minimalism has been redefined by designers today, in which itās often referred to Appleās products. Which are not minimalistic at all. They are designed by the principles Form Follows Function and Hickās Law. This is, most likely, why their products are admired by so many designers.
But why is minimalistic design such a trend? Itās because of contrast. As a designer you want to stand out of the crowd, trying to make a name for yourself. So often we overdo it, just to make a statement. Overdoing it isnāt simple at all, not for the creator, but most definitely not for the users.
More than appearance
KISS is not just for visual representations. Itās also good for the total concept of products and services. If you make the design as easy imaginable and the concept is too complicated, the design will represent this. KISS has to be applied to all layers to be really successful.
Like many master chefs advice: Keeping your menu limited will improve the quality of the few dishes you serve. And therefor your customer satisfaction will increase.
That KISS is applied successfully can be referred to Richard Williams (animation director at Disney), who stated in his book The Animatorās Survival Kit (2002) that animators mostly over-animate and urged them to use the KISS principle.
But what is simplicity? If itās up to William of Ockham (philosopher, 1285ā1347): āthe simplest answer is usually correctā. Which is pretty generic, but Iām more convinced with Albert Einsteinās (theoretical physicist, 1879ā1955) interpretation:
āEverything should be made as simple as possible, but no simpler.ā
Which draws a clear line between minimalism and simplicity.
Simplicity isnāt easy
As Leonardo da Vinci (1452ā1529) mentioned: āSimplicity is the ultimate sophistication.ā Stating that itās easy to add something to whatever youāre doing, but much harder to remove things, because we get attached to our complex ideas. And thatās why itās so important to have empathy as a designer.
As a designer you can understand what the user wants and needs. As Steve Jobs stated: āStay beginners.ā Because only beginners can see the world clear, beginners question everything and more importantly beginners see everything for the first time.
But staying a beginner is much harder than you might think. Because we train our brains without noticing, just because weāre experienced with the things we do. And thatās where we have to train ourselves. Ignore everything we know and focus on the things your target group knows. Fulfill their expectations and needs and remove everything unnecessary. Keeping it simple as possible.
āI was made for loving you baby, you were made for loving meā ā KISS
TL;DR Keep things as simple as possible, while empathising the expectations and needs of your users. š¤š»