Peter Sinclair
beatBread
Published in
2 min readDec 3, 2020

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What is beatBread?

…and off we go.

We’ve brought beatBread into the world.

beatBread is a funding platform created to give more musicians more access to funding, more choice of their distribution, marketing and production partners and a realistic chance to fund their careers without giving up ownership of their music or control of their careers.

beatBread isn’t a label. beatBread isn’t a distributor. beatBread isn’t a marketing or artist services company.

We provide funding and think artists are better off picking their distribution, marketing and production partners based on their service quality and creative fit, not the size of the check attached to the partnership.

We’ll fund catalog, but we’ll take a risk on unreleased music too.

We never take ownership of masters, and artists can design their own deals and make their own trade offs without playing an expensive bluffing game negotiating terms.

Here’s our explainer video

Check it out at beatbread.com. If you are an artist or manager, you can get a customized set of offers, based on your streaming, social and a few other proprietary variables, and adjust your deal terms yourself. Some artists may qualify for advances equal to 8x their annual revenues, some less, some more.

That’s the “what” of beatBread.

The “why”, “how”, “what’s coming”, along with a lot of the crazy narrative in between will be posted here in time, along with our take on how we are doing our best to merge what is happening with what should be happening in the music industry.

That’s all for now. More soon. On with the fight.

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Peter Sinclair
beatBread

Growth focused executive. Trying to make a positive dent in the world.