Copy-writing for Dummies

Trying out your hand at copy-writing? Sniffing out some stench of sleaziness in your copy?

Here’s a brief, but effective guide on what you should be doing (and what you should not be doing).

Tip#1: Keep it simple and precise

Complicated words that you learnt for your SAT or TOEFL preparation will not exactly help in marketing. Remember, you are almost always aiming for the mass market. Therefore, please do not make your audience use a dictionary.

Nope: Our anthropocentric ideas will ameliorate your business, with your customers being the beneficiary as well.

Okay: Our ideas revolve around the growth of your business and customers

Tip#2: Know your brand and the audience.

Certain brands require outstanding levels of wit and humor, while some brands might even reject supreme creativity! Do not be alarmed, because different brands go for different demographics. Learn to adapt.

High End Cafe in Banani: Have a Tea-riffic day

Foran Kathal Joosh: Khaile jitben, na khaile postaiben MAMMA.

Tip#3: Get rid of shitty phrases

While you are jotting down your copies, think! What does this mean? Where am I going with this? If you yourself struggle to find the meaning, you know where you are going wrong. Let your copy be concrete.

Shit: Our world class app will help you increase customers.

Good Shit: 57,937 clients use our app to win customers.

Tip#4: Don’t be a sissy

Being subtle and polite is great, but sometimes you really need to show your authority. When it comes to call-to-actions, be a little casual and a little bossy. Tell the audience exactly what you need from them.

Sissy: If you would like to join our Roshomalai User Forum and know more about us, please give us your mail address and click in the button below

Bossy: Add your mail address and join our forum now

Tip#5: Boasting stupidly is pointless.

No one wants to know about the hundreds of awards a brand receives. Either avoid talking about those, or tie these up with something interesting.

Pointless boasting: Prize-winning copywriter with 15 years of experience

Not pointless boasting: Our veteran copywriters know how to win over the market

Tip#6: Cut the marketing traps.

Never sound like you are exaggerating. People like specific numbers as these increase credibility.

No: Thousands of websites use our tips to attract customers

Yes: 2,234 websites use our tips to attract customers

Good luck, soldier. Remember, you are a one-man army.