Meet the Top 5 Celebrity Football Athletes into Cryptocurrency and Blockchain

BEAT
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Published in
4 min readJun 7, 2018

From the 14th of June to the 15th of July, a date we already bookmarked in our calendars as the ending of BEATs Initial Token Sale, Russia will be hosting the 21st FIFA World Cup and we kept wondering if there were connections between the cryptocurrency-blockchain ecosystem and the sports industry — the answer is yes.

We can all say that sports have been an important aspect in our lives, even if we just wanted to kick some dust after school, run in a park, or being automatically recruited as the team’s goalkeeper because simply because we’d be good at it.

Relationships were build upon those little moments, them remaining in our memory until today. Some prefer to forget the locker room taunts, others tear with joy with these trips down memory lane. This, however, most likely happened more frequently in a simpler time, where our lives were not over consumed by social media, screens, erratic politics and, of course, the Internet.

In sports, considered the king sport, football has been the tying link between generations and players have served as idols and role models, providing inspiration and teaching ethics in how to be ambitious, determined and proving that hard work and passion can take you a long way.

Aside from football players, also tennis players, crossfit athletes or professional boxers, including celebrities we grew up to know, and maybe love, some have ventured into the cryptocurrency and blockchain world by becoming investors, running their own ICOs and Token Sales, taking on advisoral roles and being brand ambassadors.

Below we gathered the Top 5 Sport Celebrity Crypto-enthusiasts that you will, surely, recognize and are making in an impact in the scene:

James Rodriguez

Currently playing with a Bavarian shirt on his chest, Bayern München’s James Rodriguez recently announced his own token, the JR10, in partnership with SelfSell, a platform that aims funding people’s education, training, physical and mental health and other fields, making him the first active football player to shift duties between the green striped fields and crypto.

Lothar Matthäus

Lothar Matthäus on the left

Lothar Matthäus led West Germany to victory during the 14th FIFA World Cup in 1990, later becoming a football manager and always remained an active member in the German football community Now he’s sharing his expertise in favour of modern development as part of TokenStars, a blockchain company tokenizing celebrities, providing a platform to connect stars with fans and advertisers, taking his role as Football Ambassador to the next level and scouting for upcoming talent in the sports industry.

Michael Owen

Michael Owen since retiring from football, he has become a successful racehorse breeder and now crypto-investor

In 2013, Michael Owen announced he would retire from the football fields by end of the 2012–2013 season but this year he embarked on a new adventure. The former Manchester United striker, alongside many other renowned athletes, such as professional boxer Manny Pacquiao, announced his investment on the Global Crypto Offering Exchange (GCOX), the world’s first celebrity crypto token exchange. where his coin, the ‘Owen Coin’ was placed.

Luís Figo

Figo is also the founder of Network90, a private members’ networking site for the Professional Football Industry

Before Cristiano Ronaldo’s ownership of the Portuguese number 7, the title belonged to the original captain and national sweetheart — Luís Figo. Outside the football fields, Figo has been focusing in creating spaces for the younger generations to thrive and actively do sports as a way of greater development. As a new venture, he has also joined the group of retired athletes joining the cryptocurrency bandwagon, as he was announced as the new brand ambassador for Stryking Entertainment’s Football-Star, an ICO seeking to tokenize fantasy sports.

Lionel Messi

Lionel Messi has a record-tying five Ballon d’Or awards

For some he is the number one, for others number two. Regardless of preferences, you know that Lionel Messi is one of the best and one of the most influential people in the world. As such, he is also a global brand ambassador, representing Sirin Labs, a company developing the first blockchain-based secure smartphone and all-in-one portable computer.

Do you know any other influential athletes or sports industry key figures joining the blockchain revolution? Let us know below.

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