5 Common UX Dark Patterns — Interfaces Designed To Trick You!

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illustration by Igor Kozak from 10Clouds

As designers, we make difficult decisions every single day. One of the toughest is to strike a balance between marketing objectives and user’s needs. Boosting a company’s reach and profits is a common reason why brands use UX Dark Patterns. What’s behind this mysterious term?

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Confirmshaming — Want To Say ‘No’? Shame on you!

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Disguised Ads — Where Is The Download?

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Can you guess which is the actual download button?

Forced Continuity — A Silent Parasite

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Roach Model — Want To Say Goodbye? Not So Easy!

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Tricky Questions — Check or uncheck? That’s the question.

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animation made by Wiktor Buksza from 10Clouds

Brignull says: “It’s just a matter of time before a competitor comes along who provides a better experience. If your business depends on Dark Patterns to succeed, you’re just leaving yourself open to being disrupted.”

We, the designers, should advocate honest design that will leave out any form of trickery.

10Clouds

Design, Development, User Interface and User Experience…

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