5 Things That UX Design Should Learn from the Gaming Industry
Maintaining the interest of gamers is extremely difficult, but game developers have many tricks up their sleeves. What can we learn from them?
Video games are now the biggest and fastest-growing branch of the entertainment industry. Gaming events such as E3 organized every year in Los Angeles USA draw the attention of the media, consumers, and investors from around the world. Hollywood stars are becoming more and more involved in the production of new games. A perfect example is Keanu Reeves who will appear in the game Cyberpunk 2077, upcoming new hit from the CD Projekt Red, creators of the popular The Witcher series.
Besides, over the last few years, video games turned more into providing entertainment in the form of services. They are not just autonomous creations of culture such as books or films anymore. The process of their creation has also been improved and the importance of many aspects, such as User Experience design, has grown.
This is because maintaining the interest of the players is more difficult than in the case of application software or websites. Gamers expect positive and fun experiences, and if they do not receive them, they move to another game. A hungry man determined to order his favorite pizza online is willing to go through a difficult process because in the end he…
