Digital Marketing Strategy
My digital marketing strategy is made up of six steps, from start to finish.
Step 1: Choosing my social networks that will be featured.
For my site, my content, and my personality I only do the three major social networks-Facebook, Instagram, and Twitter. I will only use two of these networks and platforms to feature and advertise my content- Instagram and Twitter. Due to the fact that these are the two that updated the most and I pay the most attention to they will be the most current and applicable to my blog. I am incorporating Twitter in this list because hashtags help get my content and blog out there to more people than just my followers, but also to people that are searching for similar content. The majority of my readers/audience are interested in visual and textual responses to TV. Instagram features the visual aspect and Twitter allows for the textual response to my blog and my posts. These two media outlets provide the best options for my desired audience and the people who will like and pay attention to my site and content. Also according to Pew Research, Facebook advertising has surpassed Google since 2009 to currently. These trends suggest that social media advertising is more effective and more widespread than just being advertised on Google.
Step 2: Updating and Visually Editing My Profiles
I have been and continue to update my social media profiles on a monthly basis. This allows for all of my information and pictures to be accurate and keep up with the constant changes that are life and professionalism. Due to the fact that the Instagram and Twitter profile pictures are about the same it is essential to have consistency across platforms. I reedit pictures monthly sometimes bi-monthly. Along with updating pictures and identifying factors, I also have to keep the content, tags, and bio information updated with the changes that occur with my website and my blog. Keeping my tags and bio information current and fresh helps keep my profile relevant to my media outlet and audiences.
Step 3: Finding My Voice
Finding my voice, tone, and the few adjectives that describe not only me as a professional but also as a creator of content is a difficult task. There are words that describe me as a person, but don’t necessarily describe me as a brand. Finding the distinction is a key to getting the most out of my social media presence and digital marketing chances. So I decided to do it the old fashioned way, with a pen and paper. I took to pen and paper and began writing words that describe my blog, what I want my brand to be identified by, and that describe me as a person. Determined came up at one point, but that doesn’t really describe a blog or a brand-just a person. In the end finding my voice and tone is essential to a successful digital marketing strategy and platform. My brand/voice is described as: Trendy, Current, Insightful yet Entertaining, and Bright.
Step 4: My Posting Strategy
My posting strategy has to increase traffic to my platforms and my website as a whole; therefore finding the right combination of type of posts and frequency of posts is key. I first started with Twitter simply because a Tweet as more facets than a post on Instagram. On Twitter, I began by scheduling at least three major tweets a week, with a few other minor tweets such as a retweet or etc. Each major tweet included a URL for content, a photo with a URL, or a quote. Each tweet major or minor included two short hashtags, so as to get my content and tweets out to a larger audience. Each minor tweet is either a retweet, a simply statement or quote, or a URL to an article or photo that is important to my brand. Then I moved onto Instagram where I was more limited as to what could be posted. I chose only two posts a week or sometimes three, because over posting can be a problem also for desired audiences or existing followers. Each photo was relevant to my content or my brand as a whole and each post included two hashtags (either trending, or prevalent). These posts are just as important if not more important because Instagram has a more current audience than Twitter.
Step 5: Analyzing Success
This step is relatively easy; it is simply analyzing the success of your posts, setting a benchmark for quality posts and reactions, readjusting accordingly, and then documenting what is successful and what is not. This means when you/I tweet a URL of a new post and it has 10 retweets, 2 new followers, and 25 likes-is that successful for my content or does tweaking the tweet help my reception on Twitter. The same goes for Instagram. This process is simply a lot of trial and error and finding what is right for me and brand.
Step 6: Automation and Engagement
Automation is a key aspect of success in digital marketing, there has to be a system in place in order to regulate, monitor, and keep post constant. This is essential for success because once you/I find a type of post and frequency of post that works for my brand then keeping that up is important for exposure. However, no matter how automated my posts are I must remain engaged in my platforms and my content that is being put out there. In order to do this I have to maintain the platforms by updating things once a month and then continuing to monitor posts on a regular-ish basis.