Time for some new logos

Tom Dewhurst
Becoming Ordable
Published in
3 min readNov 2, 2015

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There comes a time in any startup’s life when they find their unique place in a large (and hopefully growing) market. Ordable has found its’ calling and will be focusing on offering value adding services to the cafe and coffee shop market. And, we think we’ve got some cool new logo designs to suit!

We’re excited to be a part of this £7bn industry that grew 10.7% last year alone. But, we’re even more exited about saving all you coffee lovers out there precious time each morning in your morning coffee routines. Look out for the Ordable logos in your favourite cafes and coffee shops. Then next time you visit you could have your coffee ready and waiting for you. We’ll also give you some rewards now and again for using us! We hope the new designs mean you will think of Ordable next time you fancy a hot drink.

To make way for these great new logos, we have to say goodbye to our old designs. It was time to move on from our old logo that was more generic to the restaurant/hospitality industry as a whole.

The crossed knife and fork failed to convey our new value proposition and suggests we are primarily focusing on food. We had a good run with this logo and it was right for for a long period of time. But, it is now time to move on and part ways as friends! We will miss you…

As we enter a new chapter of the Ordable story we cannot be more excited to get our message out and tell our story. We will be launching in under a month and will be shouting about it across social media and on the streets of Bath and Bristol…look out for us!

In the meantime, please follow us to keep up with the latest news and interesting updates. Check out all our social media channels to see our new logos in action.

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Tom Dewhurst
Becoming Ordable

Founder & CEO of @Ordoo_UK | An awesome app for busy people to save time collecting coffee & lunch |Once upon a time, a man had a vision…