Haven’t Been There? Never Run That? Welcome to our Column.
Michelle Wolk, Springboard Enterprise Associate, outlines the wealth of content we publish in our column, “Been There, Run That,” highlighting a few relevant posts from each category.
There are so many facets to being an entrepreneur, that it can be hard to know where to start. Where do you spend most of your attention? What are your biggest strengths? Your biggest challenges? How do you respond when a situation or problem arises and you’re not sure how to handle it?
One of the best ways to tackle these questions is head on by educating yourself so that you’re prepared to manage it. And if you’re not sure where to find those resources, look no further than the Springboard Enterprises’ “Been There, Run That” blog column on Medium. With our full and ever expanding treasure trove of posts in our blog archive, you can surely find the answers you’re looking for whether about running the company or taking care of yourself.
Here’s the kind of content you can find in our column with nearly 300 posts to date:
- Technology. It’s often the backbone of the company. It’s how the product functions in the first place. But what if you don’t understand the technology, or can’t code? Can you still manage a tech company? How about if you wanted to learn a bit about software, coding, blockchain, or data management? Or maybe you fully understand the technology, and are always looking to add the shiny new thing to your company without considering if it’s really all that. If you find yourself in any of those situations, check out our column to see what your peers have said about the same subjects.
- Marketing. As one alumna wrote, “I was always miffed about why the marketing and sales people made so much more money than engineers. Now that our current product is for sale, I realize that just because you have a good product, it doesn’t sell itself.” Marketing can be the difference between having a great product with zero sales or a great product with millions of sales. Our marketing posts cover topics ranging from branding, creating content, marketing strategy, customer experience, fashion branding, market research, digital marketing, public relations, sales, and more. Check out this post about 5 of the most common marketing pitfalls to make sure you aren’t making those mistakes! And then peruse the rest of the column to learn how to enhance your marketing strategy.
- Strategy. And speaking of strategy, that’s the next category you’ll see featured on our column. Strategy is paramount in nearly every aspect of the business whether that be through setting a company culture, networking and communicating effectively, changes and reforms in the workplace, or analyzing the future of work. Hear what other entrepreneurs are doing to get a sense of the kind of strategy you should be implementing. For example, one CEO explains in this post why she offers unlimited vacation time and the benefits of doing so. Perhaps it might not have been a strategy you imagined when you first started your company, but hearing creative ideas from others could be the spark you need to help you succeed and grow.
- Growth. Once the marketing and strategy are heading in the right direction, it might be time to consider expansion. Especially bearing in mind how global the Springboard network is, this can come in many different forms. Perhaps you’re a European based company looking to expand into the US and it would be your first time working with the FDA. Or perhaps you’re based in the US and looking to expand internationally. Whatever the case may be, we have entrepreneurs who have been there and run that, including establishing partnerships, taking a company global, scaling, working in the global ecosystem, and more. They’re sharing what went well in addition to the mistakes they made to save you that same heartache. Read here about six lessons one Australian CEO learned while scaling her business.
- Finances. Expansion may often also require growing the budget. No matter what stage of growth you’re in, odds are that you’ll be looking for ways to finance your business. What type of funding is right for you? How can you prepare the best possible pitch to wow those investors? What do investors want? Once you have them on board, how do you establish a good relationship? If you have questions about raising funds, investor relations, protecting IP, exiting, or mergers and acquisitions, we have answers. Prepare yourself for your next meeting with an investor by finding out the top 10 questions investors ask during fundraising.
- Disruption. If you have the funds, the product, the strategy, and the marketing, you may be on the path to disrupting an industry. But what does that really mean? And what happens when things out of your control — like Covid-19 — completely change the ecosystem? When that happens, the key may be to go against the grain, shake things up, mitigate the crisis, and of course, always keep your glass at least half full.
- Personal Development. And last, but certainly not least, is the wide scope of personal development. Encompassing topics such as career transitions, productivity, self-care, work-life balance, leadership, and managing virtually, these posts have tips and tricks about how to look after yourself. What would you say if I said you could save 10 hours a week simply by reading this article and following the five life hacks? I’m not lying, so go learn how to use your time more efficiently!
Hopefully you find these blog posts and content actionable! Let us know in the comments which post resonated with you the most, and if there’s any other content you’d like to see! And of course, if you are a Springboard alumna and would like to write a post, reach out to us at email@example.com.
Michelle Wolk is a rising senior at the George Washington University and an Associate at Springboard Enterprises. Originally from Long Island, NY, she has loved living in Washington DC for these last three years, while studying Political Science and Law & Society. She is a member of George Washington’s University Honors Program and is looking forward to what comes next after graduation in December 2020.