Amy Kaufman’s Website, Brand, & Business Operations Solutions— A Case Study
Amy Kaufman is a Reiki Master and Meditation Guide who has been practicing her healing work with her clients for the last 9 years. Over the last couple of years, Amy has built up quite a reputation for herself as a renowned Reiki Healer as well as receiving reviews by her popular Guided Meditation Classes held in Katoah, NY and surrounding towns.
Amy came to Begin Simply because her business was seriously starting to take off and the infrastructure to scale her business from marketing to business operations standpoint was non existent. With business booming, the more and more she realized the time consuming task of answering, often times, repetitive questions and performing constantly demanding work scheduling appointments on a one on one basis with her clients was not going to work for very much longer. Amy needed a solution that would help her create more space in her day to do the real important work of her business, as well as something that would grow with her as she grew. She also needed a brand that would be the overarching veil upon her new skeleton of her website, future marketing campaigns and the face of her business. The brand needed to encompass the feelings and essence she is all about which is calming and relaxing one’s body and soul.
Begin Simply’s solution was…well…to begin simply. We first worked with her to understand what types of feelings and images she wanted her brand to elicit to her new clients, existing audience and overarching community. Below is what we arrived to.
While we were preparing the brand we went to work on her website that was carefully designed be the centralized place anyone can get information and value right away from Amy without Amy needing to lift a finger. Some value and service offering amy is able to provide to her audience is a free 15 minute guided meditation and her book “Season’s of the Soul” which is purchasable on her website.
With Amy’s brand and website being built out, Amy still needed a solution to her scheduling headaches. We set her up with an entire business suite of tools and solutions that we helped her integrate into her current business setup step by step. We used a tool called Calendly that allows her clients to schedule an appointment on their own through an easy and intuitive step by step process.
Clients can choose what type of session they want (above photo) and decide what day works best for them (photo below). After the client chooses a date, the appointment is then linked to Amy’s new Google Calendar and and email confirmation of appointment is sent to both Amy and the client.
For the full website experience, go to: https://amykaufman.co/
To learn more about Begin Simply, visit us at: https://beginsimply.com/
Thanks for reading!
The BS Team.
