In Mental Shortcuts We Trust

Photo by Banter Snaps on Unsplash

One of my favorite thinkers is Rory Sutherland. He is a marketing man by trade, working for an advertising firm out of the UK, but he has single-handedly disrupted the Ad industry by intentionally collaborating with professionals from a wide variety of backgrounds- from psychologists to economists to evolutionary biologists- to bring together ideas that are so simple they blow your mind. One concept Rory seems to come back to time and…

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