Presuasion- The Science of Influencing Before The Sale

This is article is the second in a 4-part series I am writing to cover Robert Cialdini’s work in depth. This article is about his second book, Presuasion, which depicts the subconscious process for priming consumers to like an offer before it’s even presented.

Click to read the first article in this series, Influence- The Psychology of Sales.




Applying insights from economics, psychology, and decision science to improve systems and enhance productivity. Our articles are for leaders that want to create powerful, sustainable and ethical behavior change.

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Dianna Lesage

Dianna Lesage

Startup studio expert. Curating and writing for the studio community, subscribe to my weekly newsletter:

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