An Open Letter to Gamers, Sports Fans and Web3 Enthusiasts

Published in

Behaviol

4 min readJul 18, 2023

Dear Gamers, Sports Fans and Web3 Enthusiasts,

We write this open letter with a vision to redefine the gaming industry and onboard the masses to the revolutionary world of web3. Our approach is centred around four core principles: 1. Fast to Fun, 2. Empower Creativity, 3. Foster Inclusivity and finally 4. Drive Prosperity for our users. Our goal is to create an inclusive and immersive gaming environment that resonates with gamers of all backgrounds and preferences. In order for us to achieve this against our core pillars we are dedicated to meeting people where they are on their journey to discovering the power of emerging technologies, prioritizing fast-to-fun experiences, and learning from the past while being driven by successes.

Meeting People Where They Are:

We understand that the journey to web3 is not one-size-fits-all. That’s why we are committed to meeting gamers where they are in the gaming journey. A common friction is that Web2 gamers have been uninterested in what drives the Web3 gaming community and vice versa. Whether you are well-versed in Web3 technology or just starting to explore its potential, we are here to guide and support our users every step of the way. As we also aim to foster inclusivity, it is not required to embrace Web3 technology to enjoy the game. Our aim is to bridge the gap between web2 and web3, making the transition as frictionless as possible and accessible to all.

Our approach is rooted in the well known freemium model, allowing users to try before they buy. We understand that your time is valuable, so our primary focus is on delivering fast-to-fun experiences that keep you engaged and entertained. We want to make sure that every moment you spend in our immersive world is worth your while. As you embark on your gaming journey with us, we aim to gradually introduce the incentives of web3, including digital asset ownership. However, it’s important to note that our core principle remains fun first. By embracing this approach, we ensure that no one is left behind in this exciting new era of gaming and the opportunities that lie ahead for all.

Fast-to-Fun: Your Priority, Our Priority:

In our quest to revolutionize gaming, we recognize that the number one priority for gamers is to have a great time and make it worth your while. We share this sentiment wholeheartedly. Again, our focus is on delivering fast-to-fun experiences that captivate and engage you from the moment you step into our immersive world. META11 is dedicated to staying true to the rules of cricket, the planet’s second most popular sport. Our approach to fast to fun is the natural progression from Test Cricket to One Day matches to T20 and now META11, as we make games shorter, faster, action packed, whilst honouring the sports traditional values. We believe that the joy of gaming lies in the thrill of the gameplay, the camaraderie among fellow gamers, and empowering users to weave their own into the fabric of the game itself. Financial gains and digital assets ownership is important, but they come secondary to the pure enjoyment we aim to provide.

Learning from the Past, Driven by Success:

As we embark on this exciting journey, we embrace the lessons learned from past learnings and challenges. With an experienced team in the Web3 space, having helped onboard brands such as; Tommy Hilfiger, Ralph Lauren, Budweiser, Atari and Stella Artois, we have gained valuable insights that will guide us in how to best approach working with our community. Our commitment to continued learning and avoiding common pitfalls ensures our game that puts fun first, empowers creativity, and drives prosperity. Where we have previously been unable to action feedback, we now have the opportunity to execute on lessons learnt to deliver something you will love. Your feedback is essential as we shape this ecosystem that will continue to grow beyond Cricket gaming and into new digital realms — a true Sports Omniverse. Through testing and iterating and creating the space for feedback loops, we are creating a gaming experience that brings joy, fosters creativity, and opens doors to new opportunities.

Together, we can redefine the gaming landscape, ushering in a new era of inclusivity and sports fan experiences. We are committed to building a community-driven platform that is shaped by your needs and desires.

Welcome to a new world of gaming. Welcome to our shared vision.

Sincerely,

The Behaviol Team

About Behaviol

Behaviol is the creative studio redefining sports entertainment through its flagship game, META 11. Powered by AI and blockchain, Meta 11 has been built on a revolutionary gaming platform that empowers fans to own, train, manage, trade, and instruct players in various sports. Co-founded by Krishan Deegalla, entrepreneurs Dinuk Jayasuriya, Reza Magdon-Ismail and cricketing legend Kumar Sangakkara, Behaviol aims to introduce a new category of inclusive sporting entertainment.

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