Behavior Design of the Month #1 [Best Content]
I work as a behavior designer and every day I try to cover as much behavior design and applied behavioral science content as I can find. While doing this, I handpick the best content and share it via my newsletter. However, all I really want is to make this content as accessible as possible, so from now on, I’ll also post monthly updates with the best content here on Medium.
So, here is a curated list of the best articles, links, and content related to Behavior Design from the last month. Enjoy!
Please 👏👏👏👏👏👏 if you find this list helpfulIssue #1
BEST ARTICLES OF THE MONTH
The Hidden Costs of Reminders
Instead of segmenting by demographics such as income level, gender, and age, companies and nonprofits should try to learn about user behavior and adapt reminders to their previous actions. The key is staying top of mind without pushing people away.
Christina Gravert — BehavioralScientist.org
The Behavioral Science Behind Choosing the Right Incentive
Companies often choose the wrong type of incentive when it comes to changing employee behavior, learn how you can avoid the same mistake.
Ingrid Melvær Paulin — Setsail.co
7 Steps to Understanding User Behavior: A Deep Dive
Adam Fard shares seven useful steps towards better understanding user behavior through an interesting blend of behavior design and UX design.
UX Collective — Medium.com
The Decoy Effect Is Making You Spend More Money, Without Realizing It
There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy effect.
Gary Mortimer — Theconversation.com
A Marathon of Motivation
Chief Behavioral Officer shares what she learned from running a marathon — “Behavioral science has a lot to teach us about getting across the finish line.”
Charlotte Blank — Peoplescience.maritz.com
3 Methods to Influence and Change Users’ Behavior
Have you ever thought about why users do what they do when they interact with a product? Learn three ways to influence and change your users’ behavior.
Adam Fard — Medium.com
Decrease Friction and Add Fuel for Health Behavior Change
An insightful article introducing the “Friction and fuel framework”, a useful guide towards designing for behavior change in Healthcare and beyond.
Aline Holzwarth — Pattern.health
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BEST MEDIA OF THE MONTH
PODCAST: Combining Technology and Behavioral Interventions
Wonderful podcast interview with Spencer Greenberg by Action Design Radio. If there is one person to follow who is slightly outside the small world of applied behavioral science it is Spencer.
Zarak Khan & Erik Johnson — Actiondesignradio.libsyn.com
PODCAST: What Twins Tell Us
From an unbelievable story of two pairs of identical twins, learn clues about the role that genes and the environment play in shaping our identities.
Hidden Brain — Acast.com
VIDEO: The Science of Incentives and Motivation
Dan Ariely (Duke University) and Charlotte Blank (Chief Behavioral Officer of Maritz) discuss the behavioral science, practice and testing of workplace motivation and incentives.
PeopleScience — YouTube.com
PODCAST: The Map of Misunderstanding
Sam Harris speaks with Daniel Kahneman about the replication crisis in science, System 1 and System 2, where intuitions reliably fail, expert intuitions, the power of framing, and other topics.
Making Sense — wakingup.libsyn.com
THE BEHAVIOR BULLETIN
JOB OPPORTUNITIES
- Centre for Behaviour Change Summer Schools, UK & Canada — Apply
- Oglivy Behavioural Science Summer School, London UK — Apply
- Maritz is hiring a Behavioral Science Expert — St. Louis, MO — Apply
- The FCA is hiring a manager for their Behavioural Science and Design Unit based in London, UK — Apply
- The International Rescue Committee (IRC) is looking for a Behavioral Insights Advisor based in NYC — Apply
- Behavioral Insights Team (BIT) is hiring a senior advisor based in London (Apply) and in New York (Apply).
UPCOMING CONFERENCES
- NYC Behavioral Finance Forum
The event offers a full-day of panels and presentations on the topic of behavioral finance. April 5, 2019 — New York City, NY. - Prague Conference on Behavioral Sciences
The 3rd edition of the conference focused on behavioral sciences in the region of Central Europe being held on April 5–6, 2019 in Prague, Czech Republic. - CBC Conference 2019
The UCL Centre for Behaviour Change is holding its 5th annual conference, Behaviour Change for Health: Digital and other Innovative Methods on April 9–10, London, UK
See the full list of upcoming conferences in 2019 here
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