Best Online Behavioral Design Courses — The Complete List

Collection of online courses related to Behavioral Design, including courses in Behavioral Science, Behavioral Economics & Gamification.

Samuel Salzer
Dec 22, 2019 · 11 min read

This is the complete collection of all online courses related to Behavioral Design, including courses in Behavioral Economics, Behavioral Science, Gamification and Digital Psychology + much more.

I’ve created this due to popular demand having been asked on a weekly basis what courses are available for people interested learning more about behavioral design. I hope this can be of help!

Feel free to send me a message if you have any questions or if there’s additional courses you recommend to be added.

Samuel Salzer

OVERVIEW OF COURSES IN THIS POST
---------------------
Behavioral economics courses
1. Behavioral Economics Bootcamp
2. Behavioral Economics & Psychology in Marketing
3. Designing Nudges
4. IDM Award in Behavioural Economics
5. Behavioural Economics with Rory Sutherland
Behavioral science courses
6. BETA Behavioural insights for public policy
7. The Brain and Technology: Brain Science in Interface Design
8. Social Norms, Social Change 1
9. Social Norms, Social Change 2
10. Behavioural Science for Brands
11. Psychology for Digital Behavior Change
12. Emotional Design Psychology & Neuroscience
Gamification courses
13. Gamification & Behavioral Design: The Octalysis Framework
14. Gamification - Creating Addictive User Experiences
15. Designing Gamification Level 1 (Basic)
Habit Formation
16. Tiny Habtis with BJ Fogg
17. The Hooked Online Workshop with Nir Eyal
18. Nir Eyal on Creating Habit-Forming Products
19. The Habits Academy by James Clear
Other Behavioral design related courses
20. Introduction to Neuroeconomics: How the Brain Makes Decisions
21. Behavioral Finance
22. An Introduction to Consumer Neuroscience & Neuromarketing
Not currently active
23. Behavioural Economics in Action
*List order and number are random, no hierarchy or ranking.

Here are the best online Behavioral Design courses for 2020:

Behavioral Economics Courses

1. Behavioral Economics Bootcamp — by Irrational Labs’

Learn how to build, design and market products that change behavior. With industry-leading Behavioral Scientists as your instructors, you’ll walk away ready to build viable, market‐ready products that anticipate customer behavior. Become a behavioral science master with proven toolkits and customer frameworks. Bring this discipline to your organization in a scalable and ethical way.

Three course options:
10-Week Bootcamp
Cost: $8,900-$14,800 (Get $1000 off using promo code: 10WEEK1000SAM)

4-Week Sprint
Cost: $4,900-$7,500 (Get $500 off using promo code: 4WEEK500SAM)

2-Day Intensive
Cost: $2,900-$3,800 (Get $250 off using promo code: 2DAY250SAM)

*This course is partly online. Some course options may require attendance in San Franscisco.

Irrational Labs / Instructor(s): Evelyn Gosnell, Kristen Berman & Richard Mathera


2. Designing Nudges

A step-by-step framework to designing behavioral interventions that work. This online course allows behavioral science enthusiasts to take the next step and try out nudging in their environment!

Impactually / Cost: $50 / Instructor(s): Christina Gravert & Nurit Nobel


3. Behavioral Economics & Psychology in Marketing

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase retention and conversion. You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your landing pages, emails, product development and everything in between.

MINDWORX Academy / Cost: $315+(Discount code for 10% off*: HABIT10) / Instructor(s): Rory Sutherland, Sam Tatam & Matej Sucha


4. IDM Award in Behavioural Economics

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results

Insitute of Data & Marketing / Cost: $450–495 / Instructor(s): Richard Shotton, Rory Sutherland + more


5. Behavioural Economics with Rory Sutherland

Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.

In this course you will quickly and easily master the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all. If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you. Learn why people do what they do and how to influence them.

42Courses / Cost: $100 / Instructor(s): Rory Sutherland


Behavioral Science Courses

6. BETA Behavioural insights for public policy

Want to learn more about applying behavioural insights to public policy? Take BETA’s free online course.

There’s six learning modules, each with interactive quizzes to measure understanding, and a test with certificate at the end. The course covers the basics of behavioural insights, how these ideas can be applied in a government context, as well as an introduction to designing and evaluating behavioural insights interventions. You’ll also learn about the work of BETA — the Behavioural Economics Team of the Australian Government.

This course takes approximately 15 minutes per module (about 2 hours in total) — but you can save your progress and do it at your own pace.
BETA
/ Cost: FREE


7. The Brain and Technology: Brain Science in Interface Design

Learn about human attention — in particular, how the brain decides what is most important and therefore what we should look at first and how to create effective designs, through basing them on how the brain manages and prioritizes the sensory information it receives.

IDF / Cost: $13/month / Instructor(s): Brian Whitworth


8. Social Norms, Social Change 1

This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors.

Coursera / Cost: FREE / Instructor(s): Cristina Bicchieri


9. Social Norms, Social Change 2

This part 2 course in social norms covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful.

Coursera / Cost: FREE / Instructor(s): Cristina Bicchieri


10. Behavioural Science for Brands

There have been shelf-loads of books written about behavioural science and psychology. So, do we need this course? The short answer is yes. This course is different. Most commentators have focused on describing the findings of behavioural science. That’s useful, but it’s not ideal for marketers or those running their own businesses.

Instead of describing academic findings, this course shows you how to apply them, to make your brand even more successful. Behavioural science can improve all aspects of marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.

How can we do this? We will look at a wide variety of biases (not just the most popular ones) and explain how you apply them.

42Courses / Cost: $100 / Instructor(s): Richard Shotton


11. Psychology for Digital Behavior Change

This course covers the key approaches to digital behavior change, with over 50+ psychological principles, psychological design patterns and more.

You’ll learn how to convert psychology into science-inspired products and gain experience applying psychology to UX tools and design specs, while following a behavioral design process that you can use in your next project.

AlterSpark Academy / Cost: $499 / Instructor(s): Brian Cugelman


12. Emotional Design Psychology & Neuroscience

This class will give you a deep understanding of user perception, cognition, emotion and behavior. You’ll go on a deep dive into human emotions, based on neuroscience presented in plain language with a focus on emotion-inspired strategy and creative design.

You’ll learn how to design for specific emotional systems and motivators, while learning how to fine-tune copy, mocks, ads, and other digital media.

AlterSpark Academy / Cost: $399 / Instructor(s): Brian Cugelman


Gamification Courses

13. Gamification & Behavioral Design: The Octalysis Framework

This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou. The course is free if you subscribe to the newsletter on Yu-kai Chou’s Blog.

Udemy / Cost: $195/Free / Instructor(s): Yu-kai Chou


14. Gamification — Creating Addictive User Experiences

You will learn the power of gamification and how it can increase user engagement and fulfilment, why and how gamification is not the same as game design, how to create player experiences that drive business missions and how to manage, monitor, and measure of the impact of gamification work.

IDF / Cost: $13/month / Instructor(s): Janaki Kumar


15. Designing Gamification Level 1 (Basic)

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

Udemy / Cost: $12 / Instructor(s): Gabe Zichermann


Habit formation

16. Tiny Habits — Free 5-Day Program to Build Habits

The Tiny Habits® Academy is the result of countless requests we’ve received to teach the Tiny Habits® method in more depth beyond the free 5 Day Tiny Habits® Program. The signature Tiny Habits® Coach Certification trains people (like Coaches, Consultants, Counselors and more) to use this method in their professional lives, and to help others change their behavior and create life-transforming habits — without relying on willpower.

TinyHabits Academy / Cost: FREE/$1,750 / Instructor(s): BJ Fogg


17. The Hooked Online Workshop

The Hooked Workshop is a six lecture online course that will give you practical insights to create habits within your products and services, giving you actionable steps for building products people love and use regularly. This workshop teaches the model that is used by some of the world’s most successful companies.

Nir Eyal / Cost: $496 / Instructor(s): Nir Eyal


18. Nir Eyal on Creating Habit-Forming Products

How have apps like Facebook and Snapchat become so popular, so quickly? How do they keep users coming back day after day? The secrets to creating habit-forming products aren’t new, but found deep in the roots of human psychology. Find out how to manufacture desire using the four steps of the hook model — trigger, action, variable reward, and investment — and apply the strategies of the most persuasive companies to your own business.

LinkedIn Learning / Cost: 1-month free trial then $25/month / Instructor(s): Nir Eyal


19. The Habits Academy by James Clear

The Habits Academy is the premier training platform for individuals and organizations that are interested in building better habits in life and work.

The Habits Academy / Cost: $300 / Instructor(s): James Clear


Other Behavioral design related courses

20. Behavioral Finance

Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future.

Duke University (via Coursera) / Cost: FREE / Instructor(s): Emma Rasiel


21. Introduction to Neuroeconomics: How the Brain Makes Decisions

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making. Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them.

Coursera / Cost: FREE / Instructor(s): Vasily Klucharev


22. An Introduction to Consumer Neuroscience & Neuromarketing

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

Copenhagen Business School (via Coursera) / Cost: FREE / Instructor(s): Thomas Zoëga Ramsøy



*This list may occasionally include some form of affiliate links to support future behavioral design content and resources.


Samuel Salzer is a behavioral designer, author & keynote speaker helping value-driven organizations around the world to create habit-forming products and services using insights from behavioral economics and applied behavioral science.

For questions or queries, get in touch here.

Behavioral Design Hub

One place for everything related to behavioral design

Samuel Salzer

Written by

Behavioral designer, author and keynote speaker. Helping organizations create habit forming products. Curator for the popular newsletter www.HabitWeekly.com

Behavioral Design Hub

One place for everything related to behavioral design

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