The Journey from Shopper Insights to Behavioral Science

A roadmap for transforming the Insights function

Image by Gaspart

“…the most consistent theme that I observed was the gap between what people said — and what they actually did.”

Transforming Insights

“Sales figures and clickstreams can tell us what happened, but they rarely tell us why.”

Placing Observation at the Forefront

“[Changing behavior]… requires uncovering and removing the “micro-barriers” that stand in the way”

Accelerating Experimentation

“…organizations need to adopt and an experimentation mentality”

Leading the Organization

Coming Full Circle



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Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)