Behavior Design Weekly #5 — The 7 Psych Books Every Product Person Should Read

Every week, I’ll be publishing a new post featuring the latest news, articles, and talks from thought leaders in the behavior change industry including BJ Fogg, Dan Ariely, and many others.

The aim is to learn from the leading minds in Behavior Design more efficiently, so you can immediately apply that knowledge to your own products and lives.

Behavior Design Inspiration and Industry News:

1) How to Build Healthy Habits That Matter

In this video, watch BJ Fogg explain how to turn ‘shoulds’ into wants.

“[You need to] get very specific about the behaviors and help people understand what those specific behaviors are that will lead to the outcomes that they want,” says Dr. BJ Fogg, director at the Stanford Persuasive Technology Lab and Virgin Pulse Science Advisory Board member.”

2) Stealing Fitness: Designing Fitness into Your Daily Life

Andrew Zimmermann, CEO of Play Present and a Behavioral Researcher at the Stanford Behavior Design Lab, explains how you can improve your health by applying Behavior Design.

“Right now the Stanford Behavior Design Lab is studying the effects social groups have on changing our behavior. Basic findings show that our social environments and interactions have a huge impact on our behavior. So when you are stealing fitness, get others involved. They help to lower ability barriers and trigger the behavior (a double whammy for success)”

3) The 7 Psychology & Behavior Books Every Product Person Should Read

In this article, Jason Hreha, Product Manager at Handshake & former Stanford Persuasive Tech Lab member, lists his 7 most important psychology books for product people.

4) Ramit Sethi on Persuasion and Turning a Blog Into a Multi-Million-Dollar Business

In this podcast, Tim Ferriss interviews Ramit Sethi, a former Stanford Persuasive Tech Lab member, on his background in persuasion and how he turned his personal finance blog into a career.

“Ramit Sethi built his personal finance blog up to 500,000+ readers per month, and has since turned it into a revenue generating monster. I don’t use that phrasing lightly. In this episode, we dig into the nitty-gritty tools, software, and experiments he’s used to turn a college side project into a multi-million-dollar business with 30+ employees.”

Upcoming Events:

5) Design for Action Conference

The Design for Action conference will be on November 2nd in Washington D.C.

“Whether you’re new to behavioral science or have been applying it for years, Design for Action 2015 is a great opportunity to learn about cutting edge work in the field and how you can be a part of it. From fields as diverse as energy, healthcare, finance and more, these speakers will help you apply behavioral economics and psychology to policies and products to increase their adoption, usage, and real-life impact.”

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