A Case Study in Implementing the Hooked Model: Gatorade’s Gx App
Published in
8 min readApr 11
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Nir’s Note: This guest post is written by Sam Evans, founder of Design for Decision, a behavioral-design growth consultancy.
As a dad with three kids, I struggle to stick with a fitness regimen. The two years of on-and-off quarantining during the COVID-19 pandemic obliterated any routines I had in place.
