Choice Architecture: Your Decisions Aren’t Entirely Yours (Interview with Eric Johnson)

Nir Eyal
Nir Eyal
Oct 12 · 5 min read

Nir’s Note: Eric Johnson teaches at the Columbia Business School where he is the Director of the Center for Decision Sciences. He has authored some of the most influential research on decision-making, with papers published in leading scientific journals and articles appearing in The New York Times, The Wall Street Journal, Business Week, and