Customer obsession means a healthy preoccupation with customers’ unanticipated, future needs through a mix of research techniques that put the customer in the center of everything you do, so that you begin to see the product through their eyes. I found that consumer science — the scientific method of forming hypotheses, then testing them — is the best way to build a culture of customer obsession and to discover what delights customers in hard-to-copy, margin-enhancing ways. … Click here to read more.
Posts you may have missed:
Distinction Bias: Why You Make Terrible Life Choices
There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice … Click here to read more.
Want to Design User Behavior? Pass the ‘Regret Test’ First
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough … Click here to read more.
PS — Thank you for making Hooked: How to Build Habit-Forming Products a bestseller!
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