How to Be Lucky in Business and Life: 4 Science-Backed Principles

Practical tips for business people who need luck on their side

Something as vague and indiscernible as “luck” has no place in the business world, right? Yet studies show luck can make all the difference between business success and failure. So, can you learn how to be lucky?

Joël Le Bon, professor of marketing and sales at Johns Hopkins University Carey Business School, has found that luck is a significant factor in sales professionals’ performance. He even says companies can manage their luck to get a competitive edge.

Turns out, it’s not a matter of being born lucky. You can, quite literally, make your own luck in business and in life.

Here’s how entrepreneurs and other business people can build their belief in luck to achieve more.

Luck Can Be Made and Managed

Psychologist Richard Wiseman, a professor at England’s University of Hertfordshire, has conducted several studies on luck. His most prominent was a long-term study that became the foundation for his book The Luck Factor: Over the course of 10 years, he interviewed 400 volunteers who self-identified as lucky or unlucky, had them participate in experiments, and asked them to keep diaries and take personality questionnaires and…