How to Finally Find the Motivation You’ve Been Missing

Nir Eyal
Psychology of Stuff
10 min readNov 24, 2020

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Note: This guest post was written by Cheryl Maguire

The laundry hamper was overflowing with dirty clothes. Lacking the motivation to throw it into the wash, I pushed the clothes down deeper into the bin so I could fit more clothes. This occurs almost every other day. When you are married and the mother of three kids, the laundry is a never-ending task especially since we are all active in sports or working out that often require multiple clothing changes in one day.

Mustering up the motivation to do a dreaded task is a common struggle that most people can relate to experiencing. In the case of doing laundry, I end up finding the motivation to do it when I realize that I would not have any clean clothes to wear. Even though the task of doing laundry is tedious, wearing dirty clothes was less appealing to me.

“All motivation is a desire to escape discomfort. If a behavior was previously effective at providing relief, we’re likely to continue using it as a tool to escape discomfort,” says Nir Eyal, author of, Indistractable: How to Control Your Attention and Choose Your Life.

Photo by luca pizzarotti on Unsplash

What is motivation?

Motivation guides your behaviors and is “the energy for action,” according to Dr.Edward Deci, professor of psychology at the University of…

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Nir Eyal
Psychology of Stuff

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com