Nir Eyal
Nir Eyal
Nov 4 · 5 min read

Progressive Extremism: How To Be A Better You

I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain.

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Nir Eyal

Written by

Nir Eyal

Author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.” Blogging at: NirAndFar.com

Psychology of Stuff

Interesting thoughts at the intersection of technology, psychology, and business

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