Referent Power: The Ultimate Form of Influence

Nir Eyal
Psychology of Stuff
7 min readMay 7, 2024

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“Be the change you want to see in the world.” — paraphrased quote from Mahatma Gandhi

Where does a leader’s power come from?

In their landmark 1959 report often referenced in leadership theory, social psychologists John R. P. French and Bertram Raven pinpointed five bases of power:

  1. Legitimate: when people perceive that your rank in a formal hierarchy — e.g., manager, CEO, or president — gives you the right to “prescribe” their behavior
  2. Reward: when people perceive your ability to distribute rewards for completed tasks or met goals
  3. Coercive: when people perceive your ability to distribute punishments and disincentives (the opposite of reward power)
  4. Expert: when people perceive your special knowledge or expertise, which causes them to defer to your expertise
  5. Referent: when people feel “oneness” with you or a desire to be like you, leading to their respect and admiration of you

Referent power is considered the most potent because it doesn’t require that a leader micromanage, use coercion, or reward to influence others. People follow a leader with referent power based on who the leader is and how they behave. According to French and Raven, referent power has the broadest range of influence…

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Nir Eyal
Psychology of Stuff

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