“Tech Addiction” Is the New Reefer Madness

Nir Eyal
Psychology of Stuff
4 min readMar 11, 2021

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By promoting the idea that technology is hijacking our brains and getting all of us addicted to our devices, techno-fearmongers elevate the exception rather than the rule.

Josh Hawley, a Republican senator from Missouri, introduced the Social Media Addiction Reduction Technology Act, which — beyond its forced acronym — was remarkable for how aggressively it would regulate the design of certain tech products.

Among other provisions, the law would ban auto-play videos on sites such as YouTube. It would require sites such as Twitter to deploy a mechanism that “automatically limits the amount of time that a user may spend to 30 minutes a day.” It prohibits sites such as Pinterest from automatically revealing content when the user scrolls to the bottom of the page, instead “requiring the user to specifically request … that additional content be loaded and displayed.” The SMART Act would do all this, according to its preamble, to protect unsuspecting people from “practices that exploit human psychology or brain physiology to substantially impede freedom of choice.”

Americans have heard this kind of infantilizing rhetoric before. In 1938, the film Reefer Madness attempted to frighten teenagers into submission.

Lured in by drug pushers, high-school-age characters smoked weed, lost their sanity, and…

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Nir Eyal
Psychology of Stuff

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com