Addiction Is Not What You Think It Is

Nir’s Note: This article explores a new model for understanding addiction. I challenge the simplistic view that addictive products cause addiction. Rather, addiction is a confluence of three factors.

Gasoline is highly flammable. But without oxygen and heat, it will not combust. Fentanyl, Fortnite, and Facebook, are potentially addictive, but they don’t become addictions without other factors…

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Nir Eyal

Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com