Addiction Is Not What You Think It Is

Nir Eyal
Nir Eyal
Dec 11, 2020 · 19 min read

Nir’s Note: This article explores a new model for understanding addiction. I challenge the simplistic view that addictive products cause addiction. Rather, addiction is a confluence of three factors.

Gasoline is highly flammable. But without oxygen and heat, it will not combust. Fentanyl, Fortnite, and Facebook, are potentially addictive, but they don’t become addictions without other factors…